THE MASTERMIND FOR WOMEN SCALING SIGNATURE OFFERS

The only practical and hands-on mastermind that priories lead generation, content and ads.

I have just one question for you...


How would it feel to scale down to just one hero front-facing, time-leveraged, highly profitable asset in your business that not only helps you reclaim your time and energy but also catapults you into ultimate niche authority status with a rinse and repeat framework that doubles or even triples your revenue while making 1:1 completely optional?


There is only one business model that will help you do that:
the Hero Signature Framework.


It's uncomplicated.

It's highly scalable.

It turns you a bigtime authority in your niche.

And it becomes the breadwinning bedrock of your business.


It's the business model that delivers both peace *and* profit.


Think: multi-six figures+ in revenue from a simple yet sophisticated signature offer, ultra-lean team and you're working less than 20 hours per week with a repeatable sales process so you could be travelling wine country at the same time as your launch kicks off, clients are rolling in and you know they're kicking it out of the gates.

Here’s how we create the wildly successful, nervous-system regulating, life-first business you’ve been dreaming of:

By launching, refining and scaling your hero front-facing signature offer: an authority-packed scalable and irresistible time-leveraged Signature Offer that becomes the breadwinning blueprint for your entire business and delivers repeatable, predictable and time-leveraged revenue.


Ready to enter your Peace and Profit Era?

You're ready to make 1:1 a completely optional part of your business, and free up your calendar for rest, deep work, yoga... whatever.

You're ready to simplify and streamline your offer suite to make it wildly profitable and sophisticated, but without complication.

You want rinse and repeat sales campaigns... that work (and don't drain your emotional or physical energy) and to make data driven decisions to grow, scale and increase profit.

You're ready for leads, on autopilot. You want to wake up your audience, create a system for good-fit leads that don't require you to dance like a circus monkey or show up 24/7

As I'm sure you've discovered, being fully booked isn't a flex.

And launches aren't the easy slam dunk they once were in 2022.

Been down any of these rabbit holes?

  • Getting fully booked with 1:1 services, then dropping the ball on marketing... and then (because marketing is a lagging indicator)... two months later... all of your business dries up and you can't figure out what you did wrong.... and even when you're fully booked, you're tapping out at $5k - $10k anyway. You need another way, fast.
  • You're an absolute expert at what you teach and know but you're getting bogged down in generating enough leads for your launches - you just never seem to generate enough - you know that 2025 commands a diversified and well-oiled leads machine and you're ready to step into the big audience growth, impact and visibility you were made for.
  • You have course launch burnout. You've taken the courses (and you're not a dummy) but something is off because your launches aren't performing the way they used to, your ads are attracting leads that don't sign up. You're ready to scale waaaay up but first you need to figure out exactly where the roadblocks are.
  • Overcomplicating your business on the regular with too many offers, things on the boil and sitting in overwhelm and a giant to-do list which feels neverendingly stressful.

What if the thing you've been missing is big-picture strategy and someone to help you see the wood for the trees with the 1% tweaks that add up to earthquake-like results, fast.

Here's what Peace and Profit looks like...

Predictable, Scalable and Stackable Revenue

Your revenue is no longer tied to your output and it all becomes a repeatable and predictable process that you have the ability to reverse engineer - no more revenue rollercoaster.

Rinse and repeat launches that sell out

You no longer feel like you're trying to push your offers onto your audience, because you have a steady stream of leads who want exactly what you're selling. You're now doubling (or even tripling) your launches (without adding more time)

You're picking up another 30 - 50% profit from BTS Offers

You have a secret menu of low lift, irresistible Premium Profit Drivers  that are almost all profit, and the easiest sales you'll ever make.

Your reward [finally] surpasses your effort

Your business works more on autopilot, your effort is placed in needle-moving tasks and you're no longer the bottleneck - with revenue and wages that actually make sense for your effort

24/7 Leads Machine

You're no longer hustling on social media like a circus monkey - you know how to use Ads to your advantage, but also have a diversified organic strategy so your eggs aren't all in one basket.

And that's the gateway to things like...

  • Putting the kids through private school *and* being able to be there for every school pickup
  • Having the ability to pause the business every school holidays and take off for phone-free adventures (without stressing)
  • Becoming the significant contributor to household income so you can renovate your house, get a gym membership and build your investment portfolio
  • Switching off the laptop at night and weekends so you can be with your most precious people
  • Stepping off the hustle bus of business and stepping into peace, profit and predictability
  • Making 1:1 services completely optional (and, if you choose to take them on - being able to be selective and only work with the dreamiest of clients for a premium rate)

Welcome home to Peace and Profit, the high touch, strategy-focused program you've been searching for...

Together with me as your Business Strategist, across 12 months you'll...

  • Step into the Signature Success Framework that catapults you into "OMG this is for me" messaging and ultimate niche authority status (while being hyper dialled into zone of genius and profit potential) and refine everything about your offer so that it can generate 6 - multi-six figures on it's own (and makes 1:1 a completely optional part of your business)
  • Generate a 24/7 leads machine that brings you high converting Cloud 9 Clients on tap
  • Double and even triple your launch revenue (while being your calmest and coolest self)
  • Align your product suite, content strategy and launch framework so that everything is primed to deliver both peace and profit (with the lowest possible mental load)
  • Create an annual and 90 day strategy for your business so you're intimately clear on exactly what you need to do to reverse engineer your revenue goals.
  • Give you back your life and brain space with a simple, clear and sophisticated strategy for your multi-six figure, part-time business that delivers predictable, repeatable and time leveraged revenue and untethers you from your calendar.

At last: a strategy and support heavy Mastermind to give you a personalised, step by step strategy together with daily guidance and grab 'n' go resources at your fingertips.

In Peace + Profit, you'll be supported every step of the way as you refine and scale the repeatable, predictable and time leveraged revenue you've been craving - with the simple blueprint from which you'll run your entire freedom and authority-based business.

So you can be a CEO *and* a mama, a wife, a friend, a yogi, a budding tennis player, [insert whatever brings you joy here], and enjoy everything that life has to offer. No, you will not be chained to your desk forever, endlessly busy with more work as you make more money.

We're not just launching "an online course" or a group coaching program or [insert other thing here]

Together we'll create your entire business blueprint and the next evolution of your business, starting today.

If it feels like the only way to grow your business is to work more, work harder and spend endless hours in front of your laptop, this might be the missing piece you've been looking for - the one that allows you to tune out from all of the other noise online and step into peace *and* profit.

Within your first 30 days in Peace + Profit you'll:

  • Have a launch and promotions strategy mapped out for the next 12 months so you have clarity on exactly what you're promoting and when with a full visual strategy prepared by me so you're uber clear on what needs to happen in your business.
  • Have a bespoke profitable offer suite (with numbers and benchmarks) mapped out so you'll know exactly what numbers you need to hit and how you'll ascend people in order to reach your revenue goals.
  • Have solid KPIs so you know what action and output is required on a day-to-day basis in order to reach your revenue targets.
  • Have a plan in place for a 24/7 Leads Machine that generates your goal number of leads from a diversified approach (so you don't have all of your eggs in one basket).
Create profitable, life-first businesses in part-time hours1

In the next 12 months, we want you to have:

  • A highly profitable Hero Signature Offer - supported by a hidden menu strategic menu of upsell / continuity offers
  • 3 - 4 authority and cash-infused launches under your belt with a conversion rate of 2 - 5%
  • Cost effective and high converting Ads that lead into your Signature Offer Suite
  • Predictable and repeatable sales into your business so your business is one of the least stressful parts of your life.

 I exceeded my sales goal, so much that I had to extend capacity.

“

Revie Schulz

The Wellness Strategy

 My coaching program has doubled and my email list has nearly tripled in just 4 months!

“

Jennifer Robertson

Fertility Coach

Hi, I'm Robyn

I'm a double-degree qualified marketing and online business specialist, who helps coaches, consultants and practitioners create and grow businesses that give them Marie-Kondo level joy.

I created a six figure business in less than six hours per week as a life coach for women with infertility.

And that revenue came largely from one single program, with laid-back quarterly launches that used rinse and repeat launch methods. 

We used a simple funnel but delivered an exceptional experience with amplifiers that maximised profits and fuelled a consistent stream of reviews and testimonials - on autopilot... and best of all - this program only needed me to show live up for one single call each month.

And if you're wondering what my business is like now?

Well, I scaled *this* business to multi-six figures in just 15 months, have had 6-figure months while I work an average of 16 hours per week.

The strategy is  exactly the same: a hero signature program and framework backed by rinse and repeat live launches.

That's it. It's that simple.

You deserve your revenue to match your effort.

Join the Waitlist for Peace + Profit and [finally] get the in-depth and personalised support that you need to create the life-first business you deserve with a six figure+ signature program that generates time-leveraged revenue, on repeat.



Here's how it works:

  • I only work with a small number of women with limited intakes to ensure you get the full attention you need as you onboard the Mastermind. Therefore places are offered first to our waitlist.
  • When you place you name down on the waitlist, you'll be first in line for our next availability (with our best possible offer) - and I'll be able to give you an indication of when our next opening will be when you put your name down, as well as details of exactly what's included and the investment.
  • When a place becomes available, you'll have the opportunity to book a Strategy Call where I'll audit your business and provide you with a 90 Day Gameplan, and if you're offered a place in the Mastermind at that time, your place will be held for 72 hours.

Peace and Profit is not built for everyone...

Peace and Profit is the Mastermind I wished I had as I was scaling to (and beyond) six figures. It's built for women building Lifestyle Empires and not giant, high rise building and high overhead businesses working 18 hour days.

It's for women whose time is precious and who don't want to have to show up to multiple calls per week when they could be spending that time with their families or taking action in their business, and who are located across the globe - so 2am calls? no thanks.

It's with that in mind, that I've created a very intentional cadence in our Mastermind. My consulting is on tap daily and as you need it with in-depth support in our Slack Channels (laid out unlike any of the other programs you've been part of before) and the opportunity to workshop live with me in an intimate setting 3 weeks in the month (not feel the weight of 10 hours of calls every week where you're "next in line" with 50 other people).

And it's supported by not only curriculum, but click and deploy web pages, full campaigns, Canva-everything and AI tools - so you have everything you need at your fingertips.

Why scaling down helps grow your online business with Robyn Birkin

Wondering if you're the type of woman who'd thrive inside Peace + Profit?

Peace + Profit is for you if...

  • You're already making 4 - 5 figures average per month and ready to grow to $250 - $500k with your signature program as your hero (or... you're already at six or multi-six figures but your business isn't bringing you the peace or profit you deserve).
  • You're ready to move beyond 1:1 services and referrals to create the life-first business and revenue you deserve
  • You have a service based online business - either as a coach, practitioner, service provider or 1:many expert
  • You're tired of throwing spaghetti at the wall and ready to refine with a simple, scalable business model
  • You're an expert with qualifications and/or street cred in your expertise
  • You're an action taker who understands that speed and messy action is one of your biggest assets
  • You operate from a place of "a rising tide lifts all ships" (rather than scarcity)
  • You value peace and a regulated nervous system, alongside profit as a success metric in your business

Peace + Profit is not for you if...

  • You're just starting out and haven't had any (or many) clients yet
  • You have no audience at all (either on email or social media)
  • You're frequently changing niche, "multi-passionate" to the point that it's hard to pinpoint your expertise or always looking for the "the next quick fix" and chop and change every time things don't work out instantly
  • You're looking for a 'last ditch effort' and saviour before quitting
  • You're an MLM, MRR, Ecomm or Bricks and Mortar Business and looking for me to support you with that
  • You want to launch offer after offer and primarily run a plethora of low ticket offers or masterclasses before you've even got your Signature Program locked in - rather than spend a moment doubling down on the offer that will actually move the needle for your profit

 I finally got my program launched and completed it after sitting on it for years.

“

Jaclyn Harris

Naturopath, Natural Fertility Co

One year ago when I started working with Robyn this was my DREAM. Now it's all happening and I'll be forever grateful.

“

Kathryn Bregman

Mindset Coach

Now I have sales funnels and a clear program. Robyn is great to work with!

“

Cara Lennan

Mindset and Energetics Coach

Join the Waitlist for Peace + Profit



Robyn is a leader in the industry. I was exhausted in my business and didn't know where to dedicate my time. I gained over 1k members in my Facebook Group and now have a list of more than 500 women!

“

Claire Innes

Nutritionist

Frequently asked questions

I'm already at six figures but my current business isn't working for me

Oh I feel that at the deepest level. There's so many ways to bring in revenue - but at what cost? Your time with your family? Your energy? Your mental health?


Or maybe you reached your goal revenue a few years back but lately things have gone backwards.


If it's either of those - join the waitlist because I think Peace + Profit might just be perfect for you too.

My Signature Offer is going great - but I want to be in this room!

There are many reasons you might choose to join Peace + Profit.


You might be a sales and marketing expert and confidently enrolling 30 - 100 people per cohort of your Signature Offer and...

  • You want to riff with other group program leaders on 'what's working now' and work with an expert who specialises in leading group offers and engagement (and whose lead memberships and group offers with hundreds of people through to a Mastermind that is actually buzzing)
  • You want that second pair of eyes on your offers and launches to see where you could make things more seamless and optimised
  • You thrive with accountability, momentum and group energy
  • You know that revenue isn't the only metric for which you want to base your success - you also want to factor in simplicity and life-first metrics so your business (and life) feel peaceful
  • You want everything to run as smoothly as butter - from your team management to your client onboarding and offboarding and become the CEO you know you can be
  • You sometimes need someone to call you off the ledge and stop overcomplicating your business (deep down you know you created your business to be 'boring' but you can't resist creating new offers and switching things up which actually makes things more stressful.

I don't have a Signature Offer yet. I'm just knee deep in 1:1 (and drowning)

It's like a trap, right? You're possibly SO busy with 1:1 services that it almost feels impossible to be able to do all of the things you know you'd rather be doing - like creating, refining and scaling your Signature Offer.


What would it look like to have the accountability, momentum and guidance to swiftly pivot your business in a different (and more peaceful and profitable) direction so that by the end of the year, your business looked and felt radically different?


I'd love to support you in creating that change. Apply for Peace + Profit and we can chat about what that would look like for you.

I already have a signature program/1:1 coaching practice. Will this help me?

That's perfect

  • Is it working as you'd like it to?
  • Are your results in line with what you need?
  • Are you feeling burnt out, overwhelmed or exhausted?
  • Do you feel like you have everything you need to get to the next level?
  • Do you have a rock solid community to hold space for your next evolution?

Answer those, and they may give you your answer.

I think I need to be a bit further along, and then I'll join

It's so important to me that now is the right time for you to join us. The best way to know whether now is the right time is to touch base with me on Instagram - and I'll straight up let you know my (brutally honest) thoughts, but here's how you might know:


Now isn't the right time to join if:

  • You're just getting started in your business (feel free to reach out to me on IG and I can give you some other ideas)
  • You're not feeling solid on your niche or expertise (and keep chopping and changing)
  • You don't have any capacity to be consistent or do the work (simply investing in a container doesn't guarantee results - I'll support you every step of the way, but you have to put in the action to get the results)
  • You think you might get cold feet at actually putting yourself out there, and ghost


Conversely, now is the time to join if:

  • You don't want to wait another 6 or 12 months to get to the next revenue level
  • You know that you need *something* (psstt.. it's probably high touch strategy) to reach the revenue you want
  • You know that in order to get further along, you actually need support
  • You're sitting at the 5 - 6 figure revenue mark and now it's time to enter your Sweet Six ($250k - $500k)
  • You're done being a committee of one and actually want some bespoke guidance

How many are in the group?

I pride myself on not handballing you to "my team" and make myself personally available for your success, so this is not a big program where you'll get lost in the crowd.


It's very intimate and allows for connection, feedback and support, and hence, numbers are capped. There is a maximum of 10 people on each hot seat call, and I get to know you and your business at every step.

When are the live calls?

Our members come from across the globe so we've intentionally created this program with a global community (and busy people) in mind, including the US and Canada, Australia, New Zealand and the UK and are confident that we have a time that will suit you. When you apply we'll let you know which cohort and times will best suit you.

Can I see more testimonials or even speak to other members?

Absolutely! I want this to feel like a GREAT investment for you.


Here are some more (and in-depth) testimonials, and please reach out to me on Instagram and I'm happy to put you in touch with either current or past Mastermind Members who would be willing to answer any of your questions.

What's the vibe?

Whenever someone asks me this question, there's a few things I suspect:


You've come from the BIG programs that have hundreds of people and honestly you've just been lost in the crowd.


That's not Peace + Profit - it's an intimate group where you know everyone by name and receive daily bespoke support from me.


You've been a Mastermind that has been all vibes and no substance or strategy and walked away with.... maybe a bit of mindset advice?


That's not Peace + Profit... we're a strategy-first mastermind and one of the first things people say when they join is wow - because it's actually night and day. 


You've come from a Slack Channel or Facebook Group and were promised action, but received crickets.


That's not Peace + Profit... our Slack Channels are buzzing (especially our Coaching Channel) with multiple posts every day and our Hot Seat Calls are filled with incredible cheerleaders who also believe in our ethos that a rising tide lifts all ships. 

I have more questions!

Feel free to reach out to me @robynbirkin on Instagram and we can chat further to answer any q's you might have.

Hey, I need to let you know one thing.

It's possible for you. But first you need the self-belief

I know you're not anti-ambition. You're just anti-sacrifice-everything.

You're an expert at what you do, but you know that life is so incredibly important. Maybe you're in perimenopause. Maybe you're you're in the sandwich generation, raising kids alongside ageing parents.  

Imagine 12 months from now... you wake up and get the kids ready and get to leisurely hold their hand while you walk them to school.

After drop off, you get to go to the gym and meet a friend for coffee, before checking into your laptop and discovering that your launch has made five sales overnight.

You go home and pack, because the fam is headed away for a lazy weekend of rest and relaxation, all the while your launch operates on autopilot, and you actually get to switch off because next week: the calendar is 80% white space. Launches are more rinse and repeat than recreating the wheel.

Suddenly you have space.

Space to think. Space to innovate. Space to support and hold space for your loved ones.

The only snag is... it only gets to become your reality if you back yourself - and this might be the divine breadcrumb you've been looking for.

It's time to fall in love with your business again.

And your life. Because that's the true goal.


This is where it starts. With actual business strategy.

The right business model. The right signature program. The right audience. The right launch method. The right strategy.

Your Peaceful and Profitable business is about to start

Join the waitlist for Peace + Profit and [finally] get the in-depth and personalised support you need to refine and scale your Signature Offer to multi-six figures and beyond...