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PRICE RISING 1 MAY.

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You missed out!

An intimate, 6-month high support program for female service providers and course creators who who are ready to scale to six and multi-six figures with more peace, more profit and a powerful network of other women in business.

Well Conceived.
Well Lived.
Well Paid.

You've put in the work, you've done the things, and now you want to step into a business that isn't just more profitable, it's also more peaceful.

It's online business... but make it highly strategic and leveraged, but also laid-back.

If this is you, let's do this.

You've worked oh so hard, and now it's time create a business that creates sustainability on all levels with transformational offers, sophisticated systems and a life-first strategy.

You've hustled and built the bones of an incredible business.

Uplevel, get sophisticated on all levels and step into your CEO era with a scalable strategy, a community of like-minded (action-taking) women and a strategist who'll help you create the business and live you've dreamt of.

It's your time to scale to six and multi-six figures.

The next era of your business is just around the corner.

Join us and let's make it happen.

Think: $20k months in 20 hours per week or less.

This is the mastermind I wished I had in my business and ready to scale to six figures and beyond - highly strategic, niche specific and optimised for time.

It's time to step into your work smarter era

Which first? Grow your audience or build your signature program?
Truths about juggling entrepreneurship and motherhood

You've got the business bones... now let's amplify it with peace and profit levers. Choose your own adventure...

  • Leveraging and radically amplifying your existing organic content to fuel a never-ending source of leads using a strategic omnipresence funnel.
  • Taking your existing funnels - and optimising them for customer lifetime value - with circle back sales, hybrid sales funnels (mix of live launching and evergreen), feeder funnels and tripwire sales.
  • Building out a strategic ascension ladder and offer suite in your business with powerful offers that seamlessly lead into one another (rather than cannibalise one another).
  • Amplifying your launches and promotions for more leads, higher conversion rates and radically reducing your refund rates.
  • Exploding your organic reach with sophisticated strategies that not only help you grow more and step into the space as a leading authority in your niche.
  • Stacking your monthly revenue and starting each month with a baseline that feels safe and secure, while also knowing that you have a pipeline that is generating more.
  • Low stress school holidays, Friday's off and a business that truly supports your life - knowing that you can reach your revenue goals and take time off at the same time.

If you want to build your business to $20k months in 20 hours or less each month, you need to optimise for both peace and profit. Here's the three things you need to focus on to make it a reality:

The Peace and Profit System

Online Courses: why is nobody talking about these things?
Traffic

Create an audience growth formula that allows you to build sky high consistent (and predictable) reach and high quality leads for your business (without constantly hustling constantly on social media like a circus monkey) and instead leverage a combination of smart audience growth tactics (that convert).

Auto DM's on Instagram - here's what you need to know
Conversion

Use our Offer System to create a Hero Signature Program that elevates your authority and conversions and then pull peace and profit levers to strategically amplify your leads and your revenue. Better launches, predictable revenue and the safety and security of knowing exactly how to reach your big revenue goals.

Navigating motherhood and business with Simone Denny.
Mindset

Become your most unstoppable and unflappable self with data driven decisions, big resilience and CEO energy and travel toward the business, goals and life you truly want.

INTRODUCING

An intimate, 6-month high support program for female service providers and course creators who who are ready to scale to six and multi-six figures with more peace, more profit and a powerful network of other women in business.

Daily Coaching with Robyn


Receive daily coaching in our Mastermind Slack Channel where you have the chance to ask a question a day (if you need) to help you move forward and kick goals. This is coaching - on tap. 

Next-level Courses + Curriculum


Receive access to a powerful library of online courses, workshops and templates (with strategies that work for health and wellness) to help you grow and scale your audience, authority and revenue. Hours of specific content and strategies live here, with cheat sheets, templates, regular pop-up trainings and workshops added into the library.

These courses and trainings are not presently available for purchase elsewhere.

Personalised Strategy Reviews


Each quarter you'll have the opportunity to complete a 90 strategy template for personal review by Robyn - this is where you'll start getting strategic with your marketing, sales and systems pipelines to create a streamlined and sophisticated business and then - put it to a second pair of eyes to ensure its' watertight.

Hot Seat Calls


Each month you'll join a small and intimate group of fellow business owners to receive personalised , meaningful and live coaching from Robyn and your colleagues, relevant to where you are right now in business.

Peace + Profit Insights


Each month you'll join our Engine Room Call and receive BTS wisdom and insights into industry trends, what's working now and lessons from Robyn's business (and network).


You'll also receive a monthly magazine with detailed social media steps, how-to articles and more.

Monthly Trainings


Each month you'll receive a training session from Robyn to help you grow and scale your business (and receive access to our growing library) of past trainings, templates and resources.

30 Day Fast Start


Kick goals from the moment you begin in the Mastermind with a bespoke audit and action plan to help you hit the ground running and kicking goals

Bespoke Work Audits


Get my personal feedback on your work and optimise conversions with personal work audits. Every second week  you'll have the opportunity to have one piece of content audited personally by me. Need some eyes on a sales page? Feel like your Instagram or Podcast isn't hitting the mark? Not sure of your lead magnet nurture sequence? Submit it and receive my personal feedback.

White Label Resource Library


Business in a Box is our huge library of ready made, done for you e-books, workshops, cheat sheets and so much more  - that you can rebrand and use as your own, to sell as your own digital products, to use as lead magnets or to add as bonuses within your own signature programs. 

Community and Connections


Imagine not just gaining the wisdom and insight from your own questions, but discovering answers to the questions you hadn't even thought of before. That means, if you're in a room with 6 other women - you get 6 times the value. This is how powerful our coaching container is, and you'll also build a powerful network of friends and cheerleaders.

Community and Connections


Imagine not just gaining the wisdom and insight from your own questions, but discovering answers to the questions you hadn't even thought of before. That means, if you're in a room with 6 other women - you get 6 times the value. This is how powerful our coaching container is, and you'll also build a powerful network of friends and cheerleaders.

Strategy Templates


Step into your CEO Era with templates and resources to help you strategically plan and manage your business like a CEO.

Our Potent Coaching Flow

Week 1: The Engine Room

Each month I dive into the latest industry insights, trends, mindset, strategy notes and reflections that I believe will support you in your business - packaged with learnings from the Engine Room of our business.


We then deliver a monthly magazine choc full of step-by-step actionable tactics and what's working now to help you keep your finger on the pulse and provide you with a what's working now framework.

Week 2: The Training + Strategy

Each month I'll deliver a strategy or training session to help you leverage peace + profit levers in your business, together with any relevant templates and cheat sheets you need, to execute powerfully and elegantly. Here's our 2024 calendar:

  • December - Q1 Planning
  • January - Tripwire Tactics
  • February - DM Funnel Fuel on the Gram
  • March - Q2 Planning
  • April - Launching, Sales and What's Working in 2024
  • May - Bumps, Upsells + Downsells
  • June - Q3 Planning
  • July - Circle Back Sales
  • August - Selling in the DM’s
  • September - Q4 Planning
  • October - Omnipresence Ads
  • November - Sophisticated Summits

Week 3: Hot Seat Calls

Connect with the group and receive personalised and powerful coaching from Robyn in groups of less than 10 (so you can receive meaningful coaching and time) to help you continue to move forward - on topics including advertising, launching, team and staff, customer experience, mindset, organic marketing, offer strategy and so much more. You'll also get to connect with your fellow Mastermind Crew and learn from their experiences, their coaching and their strategies.

Week 4 is then our Reset, Rest and Implement Week - dedicated for deep action, diving into our trainings, planning and rest.

Apply to join Well Conceived



What Others Say

MY COACHING PROGRAM HAS DOUBLED AND MY EMAIL LIST HAS NEARLY TRIPLED IN JUST 4 MONTHS!

Before I started coaching with Robyn, it felt like all I was doing was selling to my audience. It didn't feel comfortable and I wanted to find a way to communicate my programs without it diluting my message. I had tried Facebook advertising prior to our coaching but it hadn't worked, but together created sales funnels around all of my programs, including a strategy for Facebook advertising that works and as a result, my coaching program has doubled and my email list tripled!


Every single part of my business has benefitted. If I had to be specific it would be my mailing list and my presence on social media. Because I no longer have to sell as much, I am able to serve them better.


It has been a breath of fresh air working with someone who knows the infertility community AND marketing better than anyone else. Robyn was responsive, a wealth of knowledge and completely honest, which I respected.

JENNIFER ROBERTSON / FERTILITY COACH

I would absolutely recommend Robyn

I was looking for a coach for AGES, and I was just looking for the right one. The fact you ran a successful fertility business was appealing.


I was just struggling with knowing where to put my efforts. And quite frankly, not knowing enough about Instagram and how to build there, what would make a great opt-in and also actually how to advertise online (and was pleasantly surprised by how cheaply I could get leads to grow my list!)


I've significantly increased my email list, my Instagram has improved and my podcast is getting WAY more downloads. I have a much bigger audience, systems in place for more consistent calls AND launching my program in an effortless way.


I would absolutely recommend Robyn - she knows her stuff!

BELLA HILTON  /  COGNITIVE HYPNOTHERAPIST + FERTILITY COACH

can't speak enough of how much a badass coach... this woman is

With Robyn's guidance I have a clear path to forge ahead, I have dialled into my niche and am able to navigate social media in a more savvy way and can't wait to soak up more information. 


Highly recommended and can't speak enough of how much a badass coach and beautiful and highly knowledgeable person this woman is!

EMMA BOWEN  /  CANCER COACH

this has been the best investment I've made in my business

Joining the Mastermind has been the best investment I've made in my business! This past year, I have not only learned how to build a thriving fertility coaching business but have created friendships and allies who have lifted me up and supported me. This group has given me the encouragement to be brave, take risks, step out of my comfort zone, and I would not be where I'm at today without it.

META GETMAN  / DONOR CONCEPTION COACH

The Well Conceived Mastermind is for you if...

You're already at $20k+ and want to keep scaling to $150 - $500,000 revenue per year

You have a service-based online business - either as a consultant, coach or practitioner - that is 1:1 or 1:many based (i.e. not ecomm, MLM or 'influencer' based)

You operate from a place of action, collaboration over competition, high ethics and deep service to your audience.

You're ready to stack your income, scale your revenue step into the next version of your business - without over-complicating everything or burning out in the process.

You want true friendships and connections - who you can count on for support, brainstorming and more... and you're willing to reciprocate

Hi, I'm Robyn

I help health and wellness practitioners create and grow businesses that give them Marie-Kondo level joy together with major light bulb moments for their clients.

With two degrees in Marketing and Communications, coupled with a 20+ year career in Advertising and Promotions, I took what I knew and created a business that grew to more than 1 million podcast downloads (and sits in the top 5% globally), a monthly Instagram reach of 250,000 and a business that reached more than six figures in revenue, in less than six hours per week.

That revenue largely came from a sophisticated signature program, amplified with peace and profit levers that fuelled a consistent stream of new leads, conversions and results... on autopilot.

I've create a business that serves my life at the deepest level, and Well Conceived is here to help you do the same.

What makes Well Conceived different to other Masterminds?

Other Masterminds

  • Include all kinds of businesses from real estate agents to campground owners so you have to filter all of the advice
  • Palm you off to support coaches and don't include any meaningful time with the actual person you signed up with in the first place
  • Are rigid in its approach and doesn't allow you to run your business in a way that lights you up
  • Makes you die inside as you approach your friends and family (and everyone in between) and direct message cold strangers to 'drum up' business
  • Are taught by business coaches who have only ever marketed to other businesses
  • Filled with coaches and communities who don't understand the lingo (and unique challenges of your clients - especially in health and wellness... e.g. fertility warriors who are navigating very private health journeys) so you find yourself constantly explaining terms like TWW, HPA Axis and adrenal fatigue everytime you get into a coaching session

Well Conceived

  • Is *just* for women running service-based businesses in part-time hours (meaning... all the advice is relevant and targeted and helpful (as are the connections)
  • Is run by Robyn herself who runs every. single. call and personally audits every submitted piece of work
  • Includes suggested tech, marketing channels and launch strategies but can be applied flexibly to suit your business
  • Teaches you long term and sustainable growth strategies that attract your ideal clients and generate consistent leads
  • Taught by a double-degree qualified, 20+ years' experience Marketing Manager who built her very own Health and Wellness business to 1 million podcast downloads, six figures in 6 hours per week

IF YOU HAVE THE OPPORTUNITY TO WORK WITH ROBYN, I WOULD RUN TO IT!

Robyn Birkin is such a magnificent light for the fertility community. I have been connecting with Robyn for a few years now and we have worked together multiple times and I am so entirely grateful.

 If you have the opportunity to work with Robyn I would RUN to it! Such a great opportunity! 

DARRIEN MINNIE  / YOGA INSTRUCTOR

I really appreciate how much you care about each of our businesses and for us as human beings

Thanks so much for this mastermind Robyn! I really appreciate how much you care about each of our businesses and for us as human beings who want to make a difference. Your advice on how to make my copy more engaging was especially helpful!

SIMONE L'ABBE  / FERTILITY DOULA AND ENDOMETRIOSIS YOGA SPECIALIST

Join The Well Conceived Mastermind

included

mastermind

elevated package

Engine Room Insights Session [value $997]

Peace + Profit Magazine [value $1,497]

Monthly Live Training with Robyn [value $6,000]

Hot Seat Calls with Robyn [value $7997]

Daily Coaching within Slack [value $10,000]

30 Day Fast Start [value $997]

Bi-Weekly Work Audits [value $6,000]

Personalised Strategy Reviews [value $4,000]

Online Course and Training Library [value $4085]

White Label Library [value $2997]

Insider perks, collaborations, bonus trainings and more

My rolodex of suppliers, tools and programs to help you get the shortcut to success

A network of like-minded incredible and supportive women+ [honestly... priceless]

6 x 50 minute 1:1 sessions with Robyn (limited spaces available) [valued at $5,997]

Cell

TOTAL VALUE

$44,570

$50,567

YOUR INVESTMENT (6 MONTHLY PAYMENTS, USD)

$869 PER MONTH

$1,280 PER MONTH

We currently have two places available.


The investment of the Well Conceived Mastermind will be increasing on 1 May.

FOR ANYONE ON THE FENCE, STILL READING BUT THINKING....

You want to join, but you're nervous

Oh I get this at the deepest level. I've had big butterflies in my tummy every time I've invested big in myself, not just because I'm worried because the amount might feel stretchy, but because I'm committing myself to action, to change and to stop running my business with one foot in and one foot out.


But I know how deeply I am committed to running my business, to growing and backing my own success. I know that I've done my due diligence and am an action taker. I know that I show up (even when things are messy and uncomfortable) - and that every investment I've ever made in my business, has paid dividends. Lastly, I know the power of connections, collaborations and true friendships in business.


I'd love to invite you to trust and back yourself in the same way because I know my business wouldn't be the same today without it. It's your time. Right now. You've got this and I've got you.

Frequently Asked Questions

When does the next round commence?

We have two places available to commence immediately.


How long does the Mastermind run?

It's a six month program, after which time you'll be invited to renew if it feels right for you.


Why should I join now?

Join because you're ready for the next step.

Join because you're ready to stop running your business on your own.

Join because know that if nothing changes, nothing changes.

Join because this is the lowest price you'll ever receive for this container.

Join because there are a limited number of spaces - and first right to renew is offered to existing members, so places will continue to become more scarce.


When are the live calls and trainings? What if I can't make the live calls?

Our Mastermind Members come from across the globe and we've intentionally created this experience with a global community and busy people in mind with Hot Seat Calls provided in Cohorts to accommodate both clients in the US as well as UK. Once you apply and we know your details - we can speak more to the specific times that would work for you.


What's the format?

This is a powerful hybrid experience of live group coaching, community, collaboration and on-demand resources, designed to help businesses thrive in short pockets of time.


Why is this Mastermind only for female service providers?

They say variety is the spice of life, and I believe that, but *not* when it comes to learning from others. As a life coach myself, I’ve been in masterminds with a variety of businesses. From campground operators to E-Commerce providers, and what I realised was, when it came time for their coaching, the advice given wasn’t relevant to me. I couldn’t learn by listening. I couldn’t invite them to my podcast as guests. There was no point following them on Instagram. That’s this mastermind is *just* for female service providers growing their businesses in part-time hours.


That makes... all of the connections... relevant. All of the trainings... relevant. It basically 10x's the value of the coaching, connections and course curriculum.


You know the saying, "if you want to go fast, go alone; but if you want to go far, go together." It’s only true if you’re doing it with the right people.


I don't identify as she/her

You may still be eligible for the Mastermind - feel free to reach out to me on Instagram to speak further. You can find me @robynbirkin.


Are you the right Mentor for me?

Often the only way to know is to apply and jump on a call or reach out to me on Instagram but here's a quick rundown:


I graduated with two degrees (with Distinction) in Marketing and Communications (BA/BComm) and am a Certified Holistic Life Coach and Mind Body Practitioner. I was head hunted straight out of university and have been the youngest Marketing Manager at the three last companies I've worked at, including as the National Advertising and Promotions Manager for a large ASX listed company where I held a staff of 20, a $13 million advertising budget and held $100k sales charity days.


I then took everything I knew and grew a multi-six figure business between naptimes, 9 - 5s and school runs, with an award-winning top 5% of podcasts globally, an Instagram reach of 250,000 and clients who've created six figure coaching businesses, tripled their businesses, had Instagram Reels that reach 1 million downloads, and 80c Facebook Ads that have run on auto-pilot for more than a year (the true sign of ad success).


I swear like a pirate. I also like 80s and 90s Hip Hop and drop Aussie lingo. I believe Black Lives Matter, that all human beings deserve respect and kindness regardless of gender identification, body size, race or religion... and that climate change is real.  


I also don't spam people with cold DM's in their inbox, believe in poaching people from Facebook Groups, participate in shady marketing tactics or call anyone 'babe', 'love' or 'sweetie'.


If you think that I might be your vibe - I recommend you apply and we can jump on a call or chat on Instagram so you can really see.


How many are in the group?

I pride myself on not handballing you onto 'support coaches' and making myself personally available for your success, so this is not a big program where you'll get lost in the crowd. It's intimate and allows for connection, feedback and support, and hence, numbers are capped. At present we have a total capacity of only 16 places (and within that split our Hot Seat Calls into Cohorts so that I can serve and provide my full attention to everyone in the group). 


I really want to join but now isn't the right time. Can you reserve a future place for me or can I apply later?

The numbers in Well Conceived are capped at a total of 16 places (and approximately 50% of members renew with us) so unfortunately I cannot hold places.



I've already for an online business/1:1 program. Will this help me?

  • Is it working as you'd like it to?
  • Are your results in line with what you need?
  • Are you feeling burnt out, overwhelmed or exhausted?
  • Do you feel like you have everything you need to get to the next level?
  • Do you have a rock solid community to hold space for your next evolution?

Answer those, and they may give you your answer.


I'm already part of a Mastermind/seeing a coach?

Cool! Are they bringing the connections? Are they holding group collaborations? Do they have a portal of templates? Are they specifically supporting you with the deep strategy work required to hit $20k+ months?


If not, you may still wish to join us.


What income level do I need to be at to join this?

The Mastermind is recommended for Coaches and Practitioners who have earned a minimum of $20k per year in their business, and are up to $250,000 per year in their business. If you're earning below or above that - feel free to reach out on IG @robynbirkin and let's chat.


Does my business need to be online-course based?

Nope! It can be a brick and mortar business, 1:1-based or digital product based. Provided that your business is making a minimum of $20k per year and it's service-based,  you'll find incredible strategies and connections within the mastermind. Note: it is not for e-commerce businesses.


I'm a Dietician/Nurse/[insert other heavily regulated licenced profession here] and loads of what other programs and people recommend just isn't possible for me.

Yes! This is why it's a game-changer to be in a community with others who are in a similar niche, where perhaps you aren't able to solicit testimonials or there are no general interest targeting options on ads, or you can't 'advertise an invisible illness' - we totally get it, and can support strategies and tactics that accommodate you.


Is there a guarantee?

You have my guarantee that I’ll show up for you, guide you and, without gatekeeping share everything I know – but, your results are your own and a results of your action.


You’re responsible for showing up for yourself and for your audience, for keeping us in the loop with your business and readily asking for help when you need it. You’re responsible for how fast (or slowly – and hey! You get to go at the pace that works for you) you build, test, tweak and refine what you put out to the world and how much you take on board (or don’t! Again,  your business, your rules).

You’re responsible for your success, and when you own that – you become unstoppable.


Once you have joined the Mastermind, please be aware that we lovingly have a no refund policy. There are only a limited number of spaces available in the mastermind (meaning that someone else may have missed out) and we'll be holding space for you. Please also note that we operate with ethics, value and community at the forefront - if that's not your vibe, please don't join.


Which of your courses are included?

This includes:

  • Pin-fertility
  • Poppin' Podcast
  • Instagram with Intention
  • Facebook Ads for Fertility
  • Instagram Ideas Bank
  • 6 in six
  • Health Business in a Box - White Label Library
  • + Other trainings

You'll have access to these programs for as long as you're in our Mastermind.


Wow... that's really accessible for a Mastermind. Am I missing something?

You're right. It's incredibly accessible for a Mastermind and the return on investment. It's about the cost of 5 - 10 online course sales over the course of 6 months. Do you believe that the trainings, calls, community and collaborations in this Mastermind will help you add that to your current bottom line? Hopefully makes it a no brainer for you to join.



I'm on the fence! I have more questions!

Click the apply button and we can catch up, see whether the program is a good fit for you, and you're a good fit for the program, you'll get a much better sense of my style and be able to ask any and all questions you have about the experience  it's the quickest way for you to understand the value of the program. Alternatively - come and chat to me @robynbirkin on Instagram.


Join The Well Conceived Mastermind

included

mastermind

elevated package

Engine Room Insights Session [value $997]

Peace + Profit Magazine [value $1,497]

Monthly Live Training with Robyn [value $6,000]

Hot Seat Calls with Robyn [value $7997]

Daily Coaching within Slack [value $10,000]

30 Day Fast Start [value $997]

Bi-Weekly Work Audits [value $6,000]

Personalised Strategy Reviews [value $4,000]

Online Course and Training Library [value $4085]

White Label Library [value $2997]

Insider perks, collaborations, bonus trainings and more

My rolodex of suppliers, tools and programs to help you get the shortcut to success

A network of like-minded incredible and supportive women+ [honestly... priceless]

6 x 50 minute 1:1 sessions with Robyn (limited spaces available) [valued at $5,997]

Cell

TOTAL VALUE

$44,570

$50,567

YOUR INVESTMENT (6 MONTHLY PAYMENTS, USD)

$869 PER MONTH

$1,280 PER MONTH

We currently have two places available.


The investment of the Well Conceived Mastermind will be increasing on 1 May.

It's your time.
I can't wait to support you.