The hard truth about why you’re not growing or getting clients…

Apologies in advance for the hard truths coming your way but…

Everyone is so keen to skip to the ‘make money part’ that they forget how can anyone work with you if they don’t even know you exist.

And one of the most common things I come across is fertility and women’s health practitioners who are feeling not only exhausted but desperate to get clients and wondering where everyone is hiding but…

I’ve found it generally comes down to four things.


If you’re trying to get visible and it’s not working, it’s likely because:

  1. You’re not putting yourself out there enough
  2. You’re not consistent (or haven’t been trying long enough)
  3. Your content isn’t hitting the mark with your ideal audience 
  4. You’re focusing on trends and not data


And if you drill down… that’s likely because… 

  1. You’re not clear enough on exactly who you’re serving and what you provide
  2. You’re aiming for perfection
  3. Your time management or productivity needs some help
  4. You’re vanilla and posting the same stuff as everyone else 
  5. You’re unsure of your focus and strategy in your business


Things it’s not…

  • Hashtags or ‘hacks’ 
  • The algorithm 
  • You being unlikeable or unworthy 
  • Fancy photo shoots, websites or business cards A ‘broken’ niche


When you first start your business, you can absolutely start making offers right away, but your primary focus *needs* to be showing up… as a leader and giving people a reason to pay attention to you. 

Showing up consistently when you’re growing a business in the early days means 

  • having posts that suck.
  • having posts that don’t go anywhere.
  • just like going to the gym and trying to lose weight, that you probably won’t see initial results, but that if you don’t keep going…. You won’t get the future rewards either.

When you went to university to study to become a Dietician or a Nutritionist, there was a learning curve and a period of about 3 years during which you committed to learning.

Online business and marketing are the same (albeit likely something you didn’t sign up for but have to do anyway if you decide to have your own business). It’s so incredibly rare for someone to start their business tomorrow and instantly secure a full calendar.

It takes time.

It takes learning (sometimes on your own, sometimes with others).

It takes showing up.

It takes experimenting.

But if you’re not growing or getting clients, it’s time to go back to the reasons above and start getting back in the ring.




Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Feel like you're growing your business and there's only so many hours in the day? I hear you!

In 2018 I felt like I was running on a hamster wheel of 'things I should be doing' in my business and getting absolutely nowhere. So much so, that in November 2018 I announced to my audience that I was quitting. It was beyond exhausting and I at the same time as I was growing my wellness business, I was helping my husband with his and growing two beautiful girls.

Except that... (that's the funny thing about a calling - they won't leave you alone) I just couldn't stop and actually quit.

Turns out, I didn't need to quit - I just needed to stop taking advice from everyone else and get hyper-focused and strategic. with my business. At the same time as I cut my hours to a tiny six hours per week in my business, I reached a six figure revenue. Want to learn how? Well it started with stepping out of 1:1 Coaching and launching my very own signature program, and then scaling with peace and profit levers. Click here to learn exactly how I created a profitable, part-time business.

(Even if you still want to do 1:1 coaching, or you've already launched - I promise this is going to be super helpful.)


My Little Black Book

Stop clicking around the interwebs trying to find the best tools, tech and suppliers - I've tried (nearly all) of them - download my Little Black Book.

Likes to Leads

Turn your Instagram Account into a 24/7 lead generating machine and explode your email list, so you can double your next launch.

1,500 Email Subscribers in 3 weeks

Behind the Scenes of the Easy Funnel Fuel Strategy we used to supercharge our email list in the leadup to our online course launch