Ever feel like you’re pouring your heart (and time and brainpower) into your content and offers—and still hearing crickets?
This episode is your wake-up call (and maybe a bit of a loving nudge to dumb it down a little).
Because you’re probably too smart for your own good – and it’s costing you sales.
Here’s the hard truth: you’re an expert. You know exactly what’s going on for your clients, and exactly how to fix what’s going on for them.
And I’m asked – frequently – how much information should I give away vs keep inside my programs? And if you’re asking this – I can be fairly certain your content is far too advanced for your audience.
Because most of your audience isn’t nearly as informed as you are—and that’s exactly why they need you. But if your content, your offer, or even just the way you describe what you do is too advanced, too jargony, or assumes too much awareness (i.e. you’re trying to help them fix a problem they don’t even know they have)… you’re losing people before they even realise they need you.
So your Cloud 9 Clients are thinking
“Oh that’s nice” and scrolling on by and then going to work with the next service provider
“Oh that’s nice” and scrolling on by and then going to work with the next service provider
Instead of thinking
“OMG she gets me and this is EXACTLY the thing I need help with”
Listen to the full episode
In this podcast, I’m breaking down:
- The difference between problem-aware vs. problem-unaware audiences—and why you might be speaking over the heads of 70% of your audience
- Why your dead-end Instagram posts might be the thing standing between you and the sales you deserve
- The sneaky way your expertise is making your messaging way too complex (and what to do instead)
- A personal story involving bedtime tummy aches, FODMAPs, and the marketing lesson I never saw coming
If you’re feeling like “I know my stuff, so why isn’t this working?”—this is your episode.
And if you’re nodding along while also staring at a blinking cursor trying to figure out what to post on Instagram… my $47 plug-and-play content guide Batched is going to change your life.
Seriously. It’s one of my best-selling products ever—and for good reason. It gives you a grab-and-go strategy to generate content that actually connects, converts, and feels like you.
Links and resources:
- Get your hands on Batched:
- DM me “Batched” on Instagram and I’ll send the details straight to you
See you inside the next episode—where we’re diving even deeper into juicy IG tips, what to post (and what not to), and how to make your content actually work for you.
