2025 Business Planning for your best year yet (6-step-strategy)

It’s time for your 2025 Business Planning and I know that you want to make it as peaceful and profitable as possible!

In this episode, I’m walking you through the six-step planning process I personally use to help you lay the foundation for a profitable and peaceful 2025. Whether you’re riding the wave of a stellar 2024 or feeling burnt out and uncertain, this is exactly the same process I use and it’s designed to help you make really objective decisions, give you clarity, strategy, and the insights you need to make CEO decisions.

Listen to the full episode here.

Episode Highlights:

  • [00:02] – Introduction and why setting aside time to plan will transform your year
  • [02:26] – Reflecting on 2024: Identify what worked, what didn’t, and the hard truths that come with a year-end audit
  • [03:46] – Step 1: Conducting a deep-dive review of your offers and identifying which are worth more of your energy
  • [09:25] – Step 2: Setting revenue goals for 2025 and how to reverse-engineer your success from those numbers
  • [15:04] – Step 3: Creating a promotions calendar and scaling your sales throughout the year
  • [18:30] – The importance of mindset and how strategic budgeting can help you meet your growth goals
  • [19:49] – Step 4: Establishing your KPIs and why tracking actions—not just outcomes—is key to achieving goals
  • [24:57] – Step 5: Setting up project management systems for seamless execution
  • [26:01] – Step 6: Identifying skill gaps and planning investments to help you achieve next-level growth

Links & Resources:

  • Free Masterclass TOMORROW: Create a Profitable and Peaceful 2025 (and come BTS of my business and life). Register here.
  • Connect with me on Instagram: @RobynBirkin

Meet your host, Robyn Birkin

I'm the go-to consultant for women who believe it's possible to earn more, while doing less.

My superpower? Helping women in business create, launch and grow strategic and sophisticated funnels and digital programs that allow them to reclaim their time and step away from the 1:1 income ceiling and burnout. 

1 million+
podcast downloads

1,500
students + growing

6 figures
in six hours per week

25+ years
experience + qualifications

When you’re ready, here’s how we can support you in your online business:

Ready to get well paid while living a well lived life with a signature program? Make sure you join the waitlist for the Peace and Profit Mastermind - a six month high touch program like no other. Click here to put your name down.

Enjoy this Episode? Subscribe!

If you enjoyed this episode, don't forget to hit the subscribe button (and if you want to show some extra love, please submit a rating and a review - podcast reviews are like the secret sauce that helps us continue to deliver first class results and reach more people).

You may also like

Hero Signature Offer for Part-Time Profit

Are you spinning your wheels trying to sell a Frankenstein collection of different offers—and none of them really seem to take off…. they’re kinda… mediocre and underwhelming and none of them are particularly profit-generating? This episode is your sign to simplify everything and go all-in on ONE signature offer. Listen to the full episode In

Read More

How to scale without selling all the time

✨ Ever feel like you’re constantly selling in your online business—but nothing’s actually converting? ✨ Wondering how to scale your signature program without burning out or pushing people away? ✨ Is selling feeling misaligned, but you know you need to master it to grow? Listen to the full episode If you’re a coach or service

Read More

How to sell an online course after a failed launch

The online education industry is expected to reach over $200 billion in 2025. Courses are selling more than ever, but you need to know how to sell an online course to see your desired results.  Selling an online course can be the most rewarding and beneficial step you take in your business. In fact, it

Read More

Sales page fixes: Irresistible sales pages have this in common

Wondering why your signature offer isn’t converting like it should? Do you secretly feel like your sales page might be the weak link? Or maybe you’ve written it, re-written it, and still feel like you’re missing something? Listen to the full episode In this episode, I’m breaking down the 4 non-negotiable elements every irresistible sales

Read More

Lead magnet landing page: design tips & examples

If you’re ready to create a high-converting lead magnet landing page, you’re in the right place! Lead magnets are a valuable free offer, often referred to as a freebie, that help you grow your email list. Email marketing has been deemed the most effective marketing channel, and lead magnets let you offer value to your

Read More