2025 Business Planning for your best year yet (6-step-strategy)

It’s time for your 2025 Business Planning and I know that you want to make it as peaceful and profitable as possible!

In this episode, I’m walking you through the six-step planning process I personally use to help you lay the foundation for a profitable and peaceful 2025. Whether you’re riding the wave of a stellar 2024 or feeling burnt out and uncertain, this is exactly the same process I use and it’s designed to help you make really objective decisions, give you clarity, strategy, and the insights you need to make CEO decisions.

Listen to the full episode here.

Episode Highlights:

[00:02] – Introduction and why setting aside time to plan will transform your year
[02:26] – Reflecting on 2024: Identify what worked, what didn’t, and the hard truths that come with a year-end audit
[03:46] – Step 1: Conducting a deep-dive review of your offers and identifying which are worth more of your energy
[09:25] – Step 2: Setting revenue goals for 2025 and how to reverse-engineer your success from those numbers
[15:04] – Step 3: Creating a promotions calendar and scaling your sales throughout the year
[18:30] – The importance of mindset and how strategic budgeting can help you meet your growth goals
[19:49] – Step 4: Establishing your KPIs and why tracking actions—not just outcomes—is key to achieving goals
[24:57] – Step 5: Setting up project management systems for seamless execution
[26:01] – Step 6: Identifying skill gaps and planning investments to help you achieve next-level growth

Links & Resources:

Free Masterclass TOMORROW: Create a Profitable and Peaceful 2025 (and come BTS of my business and life). Register here.
Connect with me on Instagram: @RobynBirkin

Meet your host, Robyn Birkin

I'm the go-to consultant for women who believe it's possible to earn more, while doing less.

My superpower? Helping women in business create, launch and grow strategic and sophisticated funnels and digital programs that allow them to reclaim their time and step away from the 1:1 income ceiling and burnout.

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When you’re ready, here’s how we can support you in your online business:

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