If Your Business Feels Comfortable, You’re Probably Coasting

Let’s be honest. If you want $100K launches, multi-six figures, and a 20-hour work week but your business feels very comfortable, something is off. Because scaling requires discomfort. Not burnout. Not chaos. But stretch. Most women stall because they are avoiding friction.

Are You Avoiding Discomfort?

You are brilliant at what you do. But building a $300K to $500K business requires you to tolerate things your nervous system would rather avoid. Self-sabotage often looks like:

• Waiting until you feel clearer 
• Tweaking instead of launching 
• Avoiding your numbers 
• Delaying ads 
• Selling inconsistently 

It feels reasonable. But it keeps you small.

The Growth You Want Requires Friction

You say you want:

• Scalable revenue 
• Bigger launches 
• Breadwinner energy 
• More time freedom 

But when it is time to:

• Show up consistently 
• Sell boldly 
• Track your metrics 
• Host the webinar 
• Raise your prices 

You hesitate. Because friction feels uncomfortable. If you optimise for short-term comfort, you sacrifice long-term peace.

The Four Types of Discomfort You’re Likely Avoiding

1. Visibility

You are waiting to feel more confident before showing up. But clarity comes from reps, not overthinking. Post. Sell. Refine. Your voice evolves in public.

2. Selling

If you only sell when you feel confident, you will undersell. Your next level requires you to promote before it feels polished. Masters were once awkward. You do not skip that phase.

3. CEO Responsibility

If you want multi-six figures, you must understand:

• Your profit and loss 
• Your conversion rates 
• Your ad performance 
• Your margins 

You can outsource tasks. You cannot outsource leadership.

4. Discipline

You are not meant to enjoy every task in your business. At least 30 percent of what you do as a CEO is simply necessary. Short-term boredom. Long-term expansion. That is the trade.

Short-Term Disappointment vs Long-Term Regret

Growth often means disappointing now you in order to honour future you. Sending the email when you do not feel like it. Running the launch when you are unsure. Reviewing your numbers instead of avoiding them. Short-term discomfort. Long-term confidence. You get to choose which discomfort you want.