If I had $1,500 to start my online business, this is what I’d do

If you're starting an online business, it's SO hard to decide where to spend your money, and we're living in a day and age where it's so incredibly easy to start a business. Back when I started my career in Marketing and thinking of the types of businesses we'd work with - you needed a lot of capital to get a company up and off the ground. If you had a bricks and mortar business - you had to pay rent, purchase equipment and hire staff, and then in order to market your business, you'd have to pay thousands to use the available advertising channels at the time to get the word out - you'd be spending hours and hours walking around and putting flyers in letterboxes, investing oodles of money into TV, radio and newspaper ads. But today, you need none of that. It's literally so much easier to start your business, and you can do it all online. Now I invested a little differently in my business when I was starting out because I already had a website and some other bits and pieces, but if I was a beginner, this is where I'd invest my money: In this episode, I share:
  • Where I'd invest my first $1,500 to get up and running
  • What I'd use for free until I got my first clients
  • How I'd reinvest into the business my next $1,500 and next $1,500 after that
  • The things I wouldn't invest in if I was just starting out and didn't have any clients
Grab a pen and paper and tune into today's episode and reach out on Instagram @launcheasylife to let me know what you think! And P.S. If you've invested differently in your business, no regrets! It's all things we spend money on differently and you're most welcome to spend more or less (I spent $5,500+ to get my business up and running - but I always had the mindset that it was a temporary loan, and then committed to putting in the work and showing up to earn that money back... and I did). Any links mentioned in the show: Try Kartra Listen here.

Meet your host, Robyn Birkin

I'm the go-to consultant for women who believe it's possible to earn more, while doing less.

My superpower? Helping women in business create, launch and grow strategic and sophisticated funnels and digital programs that allow them to reclaim their time and step away from the 1:1 income ceiling and burnout. 

1 million+
podcast downloads

1,500
students + growing

6 figures
in six hours per week

25+ years
experience + qualifications

When you’re ready, here’s how we can support you in your online business:

Ready to get well paid while living a well lived life with a signature program? Make sure you join the waitlist for the Peace and Profit Mastermind - a six month high touch program like no other. Click here to put your name down.

Enjoy this Episode? Subscribe!

If you enjoyed this episode, don't forget to hit the subscribe button (and if you want to show some extra love, please submit a rating and a review - podcast reviews are like the secret sauce that helps us continue to deliver first class results and reach more people).

You may also like

Hero Signature Offer for Part-Time Profit

Are you spinning your wheels trying to sell a Frankenstein collection of different offers—and none of them really seem to take off…. they’re kinda… mediocre and underwhelming and none of them are particularly profit-generating? This episode is your sign to simplify everything and go all-in on ONE signature offer. Listen to the full episode In

Read More

How to scale without selling all the time

✨ Ever feel like you’re constantly selling in your online business—but nothing’s actually converting? ✨ Wondering how to scale your signature program without burning out or pushing people away? ✨ Is selling feeling misaligned, but you know you need to master it to grow? Listen to the full episode If you’re a coach or service

Read More

How to sell an online course after a failed launch

The online education industry is expected to reach over $200 billion in 2025. Courses are selling more than ever, but you need to know how to sell an online course to see your desired results.  Selling an online course can be the most rewarding and beneficial step you take in your business. In fact, it

Read More

Sales page fixes: Irresistible sales pages have this in common

Wondering why your signature offer isn’t converting like it should? Do you secretly feel like your sales page might be the weak link? Or maybe you’ve written it, re-written it, and still feel like you’re missing something? Listen to the full episode In this episode, I’m breaking down the 4 non-negotiable elements every irresistible sales

Read More

Lead magnet landing page: design tips & examples

If you’re ready to create a high-converting lead magnet landing page, you’re in the right place! Lead magnets are a valuable free offer, often referred to as a freebie, that help you grow your email list. Email marketing has been deemed the most effective marketing channel, and lead magnets let you offer value to your

Read More