Online business spending for 2025: Invest in THIS, NOT THAT

If you’ve ever felt unsure about where to spend your money, time, and energy in your business, this episode is for you. I’m diving deep into the do’s and don’ts of spending and saving in your online business in 2025. Whether it’s deciding what tools are actually worth the cost or breaking free from the endless certification cycle (that is actually a BIG reason you might be strangling your business growth) , this episode will help you make smarter, more aligned decisions - so that ultimately - you can reach your revenue goals and pay yourself well. I’ll also talk about managing your energy—because running a business isn’t just about money. It’s about creating peace and making confident decisions so you can thrive. Here’s what you’ll learn:

00:02:30 Why you need to evaluate your 2024 budget before making 2025 investments.
00:06:15 The right percentage to pay yourself—and why balance is key.
00:08:30 What to invest in to grow your revenue sustainably.
00:11:00 Why the “perfect software” can cost you more than it’s worth.
00:13:45 The hidden costs of certifications and how to decide if they’re worth it.
00:19:00 Why peace should be your biggest priority in 2025.

Listen to the full episode

Links and Resources Mentioned:

Apply for the Peace and Profit Mastermind
Follow me on Instagram: @robynbirkin

Meet your host, Robyn Birkin

I'm the go-to consultant for women who believe it's possible to earn more, while doing less.

My superpower? Helping women in business create, launch and grow strategic and sophisticated funnels and digital programs that allow them to reclaim their time and step away from the 1:1 income ceiling and burnout.

1 million+
podcast downloads

1,500
students + growing

6 figures
in six hours per week

25+ years
experience + qualifications

When you’re ready, here’s how we can support you in your online business:

Ready to get well paid while living a well lived life with a signature program? Make sure you join the waitlist for the Peace and Profit Mastermind - a six month high touch program like no other. Click here to put your name down.

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