Ever wondered if your next step should be a membership or an online course? If you’ve been spinning on that question, especially as you’re trying to scale, simplify and get your time back, this episode is going to help you breathe a sigh of relief.
We’re unpacking the real deal on whether a membership or an online course is the best move for your business, and I’m bringing all the data, nuance, and experience from working with clients across a range of niches (both B2B and B2C)
Here’s the Instagram Post I speak about in this episode.
Here’s what we dive into:
- The Peace & Profit Decision Framework I use with clients to avoid shiny object syndrome (and make long-term profit-based decisions)
- Why most people get to a membership model and why that might actually be slowing down your growth
- Real-life maths on churn, cost of acquisition, and what you actually need to earn to hit your revenue goals
- The few times I’d recommend a membership as your signature offer
I’ll also walk you through common myths about both models (like whether online courses have to be lifetime access… hint: nope) and share my own evolution through multiple launches, pivots and program redesigns.
This one’s part of a 3-day series dropping this week, so if your brain is swirling with offer decisions right now, tune in and take what you need.
Want help building the offer that actually sells (without burning you out)?
Join me for Sold Out Signature, a FREE 3-day training to help you build your hero offer + six-figure sales plan.
Save your seat – it’s totally free! (click here for details)
