My Step-by-Step Launch and Promoting Planning Process

In today’s episode I’m taking you DEEP into how I plan my launches, my content and my promotions and I felt like now is the perfect time to take you behind the scenes of what that looks like in my business and how I put together my year.

One of the biggest lessons that I’ve had across 2023 was from right at the start of the year, when in December I didn’t have my year, my launches and especially – my school holiday strategy fully planned out – and it looked like a GREAT Christmas break on a personal level, and we’d just come out of a six figure quarter at the end of the year so I wasn’t super stressed about $$ – but because I had then taken my foot off the pedal, I entered the year playing catch up – and had a business hangover right through to the middle of the year.

So tune into today’s episode to learn:

  • How I plan and strategise for the year ahead
  • What I’m doing this year to ensure I don’t repeat last years’ mistakes
  • How I planned for revenue right from the start of the new year
  • The order in which I plot out everything into the calendar

If you’d like to start learning how to launch and promote your courses – you might want to consider joining me in Launch Easy Life – where I show you how to create consistent and predictable revenue from your very own signature online course. You’ll find all the details at

Click below to listen.



Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

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Well Conceived Business Podcast with Robyn Birkin

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