My Step-by-Step Launch and Promotion Planning Process

In today’s episode I’m taking you DEEP into how I plan my launches, my content and my promotions and I felt like now is the perfect time to take you behind the scenes of what that looks like in my business and how I put together my year.

One of the biggest lessons that I’ve had across 2023 was from right at the start of the year, when in December I didn’t have my year, my launches and especially – my school holiday strategy fully planned out – and it looked like a GREAT Christmas break on a personal level, and we’d just come out of a six figure quarter at the end of the year so I wasn’t super stressed about $$ – but because I had then taken my foot off the pedal, I entered the year playing catch up – and had a business hangover right through to the middle of the year.

So tune into today’s episode to learn:

  • How I plan and strategise for the year ahead
  • What I’m doing this year to ensure I don’t repeat last years’ mistakes
  • How I planned for revenue right from the start of the new year
  • The order in which I plot out everything into the calendar

If you’d like to start learning how to launch and promote your courses – you might want to consider joining me in Launch Easy Life – where I show you how to create consistent and predictable revenue from your very own signature online course. You’ll find all the details at launcheasylife.com/course.

Click below to listen.

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Meet your host, Robyn Birkin

I'm the go-to consultant for women who believe it's possible to earn more, while doing less.

My superpower? Helping women in business create, launch and grow strategic and sophisticated funnels and digital programs that allow them to reclaim their time and step away from the 1:1 income ceiling and burnout. 

1 million+
podcast downloads

1,500
students + growing

6 figures
in six hours per week

25+ years
experience + qualifications

When you’re ready, here’s how we can support you in your online business:

  • Ready to get well paid while living a well lived life with a signature program as a health and wellness practitioner? Make sure you join the waitlist for the Peace and Profit Mastermind - a six month high touch program like no other. Click here to put your name down.
  • I run a 6 figure+ business in just 16 hours per week (with big breaks for school vacation, time for me and without a big team). Steal my work week schedule and get the hour by hour breakdown of exactly what hours I work, how I structure my calls (and tasks) and how you can create your wildly successful (and fulfilling) life-first business. Click here to get the free pdf guide.
  • We grew our email list by 1,500 subscribers in just 3 weeks! Want to know exactly how? Snag our FREE CASE STUDY. Click here for all the details on how you skyrocket your email list.
  • Want to know how to boost engagement *and* conversions through Instagram? - Grab our Likes to Leads Toolkit where we'll share with you the A to Z of how to turn your Instagram account into a 24/7 leads machine.  Click here to grab our our Likes to Leads Toolkit.
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