So you’ve got an exceptional offer (or the bones of one), but pricing it? Ugh. That’s the part that keeps tripping you up. Because every time you go to name your price, that little voice creeps in: What about the people who can’t afford it? Shouldn’t I be more accessible? I just don’t want price to be a factor.
In this episode, I’m blowing that mindset wide open.
I’m talking about how undercharging (in the name of being “accessible”) is actually doing your business and your audience, a massive disservice. I’m going to walk you through the real reason your signature offer needs a ‘Goldilocks’ price and why that magic number can be the difference between a business that thrives… and one that barely survives.
You’ll learn:
- Why being “affordable” isn’t the flex you think it is
- What the Goldilocks Price Point actually is and how to find yours
- How pricing affects not just your revenue, but your positioning, your energy, and the kind of clients you attract
- Why your signature offer should become the bedrock of your business (and how to price it so it sells out on repeat)
- And the surprising hotel analogy that will change the way you think about value and accessibility forever
If you know you should be charging more… but just can’t seem to get there, this episode is for you x
Come join me inside the Sold Out Signature Challenge where I’ll help you map out the exact offer and pricing structure that brings peace + profit to your business.
Save your seat – it’s totally free! (click here for details)
