The 5 biggest mistakes I see experts make when they’re launching an online course, mastermind or group offer

When Your Big 2026 Goals Meet February Reality: The 5 Mistakes That Quietly Kill Revenue (And How to Fix Them)

You know that moment at the start of the year where you set the big, dreamy goals? Maybe you did it in November. Maybe in December. Maybe you did the whole “new year, fresh energy” thing in January. And now it’s February, the month where reality taps you on the shoulder and says, “Okay… so are we doing this or not?” Because it’s one thing to map out revenue goals in a planner with a pretty pen. It’s another thing entirely to actually put your boots on the ground and execute. And if you’re in that space right now, the “oh hang on… shit” space, this post is for you. Whether you already have an offer suite and you’re trying to make it work harder, or you’re in the camp of “this is the year I build scalable offers”, you’re in the right place. Inside the Peace + Profit Mastermind, this is exactly the season we’re in. Forecasts have been mapped, and now we’re in blueprint mode, reviewing, iterating, and making sure the plan is designed to work in real life, not just on paper. Because here’s the truth. Sometimes the reason you can’t hit your goals in implementation is because the plan was doomed from the start. So let’s fix that. Here are the five biggest mistakes I see expertise-based women make when they’re trying to execute on revenue goals, and what to do instead.

The Peace + Profit Lens: Why Your Plan Needs More Than “Sales Targets”

Before we get into the mistakes, I want you to look at your business through the Peace + Profit lens. In this brand, we don’t measure success by revenue alone. We build a model that gives you:
  • Time freedom 
  • Financial independence 
  • Sustainable growth 
  • Low mental load 
  • A business that works with the realities of life (children, health, capacity, seasons) 
And the way we do that is simple (not easy, but simple).

The three core pillars of a Peace + Profit business model

  1. Sales, your offers, positioning, campaigns, pricing 
  2. Demand, audience growth, authority, attention, lead flow 
  3. Capacity, systems, automation, team, delivery design 
If any of these are missing, your revenue goals become a stress project. Now let’s talk about what’s actually going wrong in February.

Mistake #1: Pricing Too Low (And Calling It “Accessibility”)

This is the big one. And if you’re already thinking, “But I just want to be accessible…”, I’m going to say this with love. Accessibility is often a story that keeps you small. Because the maths doesn’t care about your intentions. If your offer is priced too low, the volume required to hit your goals becomes brutal, and your marketing becomes a treadmill. I see this constantly in Mastermind, women pouring time, energy and effort into the offer they talk about the most, and it’s making them the equivalent of $1,000 a month. So the first thing we do is look at the suite and ask:

What are the actual money makers in your offer suite?

Not what you enjoy creating. Not what your audience “likes” on Instagram. Not the thing you keep tinkering with because it feels safe. But the offers that create revenue relative to effort. Every client I have who is reaching and exceeding their goals is doing it with an offer that sits at the more premium end of their market, premium enough to create leverage and protect capacity. That doesn’t mean everyone needs a $10K offer. It means you need a Goldilocks price for your market, not the cheapest, not inflated, but aligned with a high-value transformation and a client who is willing to invest.

The honest question to ask yourself

If you want a $250K to $500K business in part-time hours. Can your current pricing model get you there without breaking you? Because if the answer is no, the issue is not your motivation. It’s your strategy.

Mistake #2: Not Creating Demand (Then Acting Surprised When You Don’t Sell)

You cannot sell consistently without demand. And demand is not “posting”. Demand is being the obvious choice for a specific transformation. A very simple benchmark.

How do you know you have demand?

  • People buy as soon as doors open 
  • You get DMs asking how to work with you 
  • You have a waitlist (or consistently booked 1:1) 
  • Your audience isn’t the same group buying over and over 
If you’re always selling to the same people, and your launches keep shrinking, that’s not a “launch problem”. That’s a demand problem. And it often comes from this pattern. You open cart, scramble, close cart, disappear, repeat. No lead flow in between. No authority building. No priming. No new people coming in. So your launches contract each time until you hit that panic point of: “Why isn’t this working anymore?” Because you are not factoring demand into the equation. Demand is a machine, built through:
  • A volume leads engine (your ecosystem) 
  • Authority-based content that creates desire (not just education) 
  • Audience growth between launches 
  • Consistent nurture (email especially) 
If you want 2026 to be different, ask yourself: What would I need to prioritise to be in demand this year? Not “how do I post more?” But “how do I become the recognised authority for this transformation?”

Mistake #3: Creating a Scalable Offer in Isolation (Then Wondering Why Nobody Buys)

If 2026 is the year you create scalable offers, this part matters. Because the most common mistake is: You decide you’re creating a course, group program, or mastermind. And then you go into creation cave and build the entire thing before you ever sell it. Modules. Slides. Portal. Workbook. Sales page. Webinar. Email sequence. Seven thousand assets. And then you launch, and your audience says: “Cool… not for me.” Or worse. They like it, but they’re not willing to pay what you need to charge. Here’s the rule.

You should not build a scalable offer without validating it first.

And the fastest way to validate it is to pre-sell a pilot. We call this an ascertained launch, you shake the tree, invite your warmest people in, and you get paid to create the offer while building it with a live feedback loop. This protects you from two expensive outcomes:
  1. Building something nobody wants 
  2. Building something that doesn’t actually get clients the promised transformation 
Your business should be obsessed with one thing. How do I get my clients from zero to hero, consistently? That’s hard to design in isolation. It’s much easier when real humans are in the program telling you:
  • What they’re stuck on 
  • What they need next 
  • What’s creating breakthroughs 
  • What’s confusing 
  • What they’re not implementing 
That’s how you create a signature offer that works, and becomes your breadwinning bedrock.

Mistake #4: Waiting Too Long Because You Think It Has to Be Perfect

This is the quiet killer. People wait because they think:
  • “I need all the content created first” 
  • “I need the funnel first” 
  • “I need the perfect name” 
  • “I need the perfect launch plan” 
  • “My audience only buys low-ticket” 
And all of that creates the most dangerous outcome. You stay stuck for months, sometimes years. Meanwhile you keep “being productive” with low-ticket offers that don’t move the needle, and you tell yourself you’re building momentum. But you’re actually building exhaustion. One of the most relieving things that happens when you validate and run a pilot is this. After that first round, your assets are built.
  • Your core curriculum exists 
  • Your sales page exists 
  • Your email sequence exists 
  • Your framework exists 
  • Your proof starts to stack 
Every launch after gets easier. Waiting feels safer, but it’s usually the slower, harder path.

Mistake #5: Ignoring Audience Growth (Then Blaming Your Offer)

If your launches aren’t improving, I can almost guarantee one thing happened. Between the last launch and this one, you didn’t grow your audience. Visibility is not a “nice to have”. It’s a core metric of success. Because yes, followers can pay the bills when you have:
  • The right offer 
  • The right messaging 
  • The right demand creation 
  • A clear path to purchase 
But it only works when new people are continually entering your ecosystem and being nurtured. If you want consistent launches, you need consistent attraction:
  • Consistent content in the right places 
  • List growth 
  • Collaborations 
  • Referrals 
  • Strategic ads (when ready) 
In a Peace + Profit business model, we prioritise quality over volume, fewer, higher-leverage actions that create authority and demand. And if you don’t know how to grow your audience. That becomes the priority. Not later. Not “when things slow down”. Now. Because nothing grows in a vacuum.

The February Reset: What to Do This Week

If you’re reading this and thinking, “Okay… I’ve done at least two of these,” good. Awareness is a power move. Here’s what I want you to do this week, simple, high-leverage actions:

1) Audit your pricing and suite

  • What offer makes the most revenue relative to effort? 
  • What offer takes the most effort for the least return? 
  • Where are you underpricing your transformation? 

2) Decide your demand priority

Pick one demand lever you will commit to for the next 30 days:
  • Email nurture weekly 
  • Consistent authority content (1 to 2 high-quality posts a week) 
  • A lead magnet plus list growth 
  • One collaboration a week 

3) If you’re building scalable, validate before you build

Pre-sell a pilot. Get paid. Build with feedback. Protect your time and energy.

4) Stop waiting for perfect

The goal is not perfection. The goal is momentum plus iteration.

5) Put audience growth on the calendar

If it’s not scheduled, it’s not real.

Here’s Your Next Step

If you’re in the “boots on the ground” season, and you want a simple, strategic blueprint for hitting your revenue goals without turning your business into a monster. This is what we do inside the Peace + Profit Mastermind. You’re guided through:
  • A simplified, high-clarity blueprint (dashboard-style) 
  • Demand and authority strategy 
  • Offer suite optimisation 
  • Launching with structure 
  • Capacity-protecting systems so you can scale without burnout 
If this read like I wrote it for you, ask for the details and I’ll point you to the best next step. And if you’re currently sitting in that February “oh shit” moment? Good. That means you’re awake. Now we make the plan work.  
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