How I’m Doubling My Revenue Without Doubling My Hours

(Behind the Scenes of a Very Real Scaling Year) Let’s be honest. Most conversations about “doubling your revenue” online sound wildly disconnected from real life. They assume:

• Endless time
• Unlimited energy
• No kids, no renovations, no competing priorities
• A nervous system that can somehow just “expand its capacity” on command 

That’s not the season I’m in. And if you’re reading this, there’s a good chance it’s not the season you’re in either. This episode, and this post, is a behind-the-scenes look at five very practical things I’m doing to double my revenue without doubling my hours, in the middle of a full life, a demanding family season, and one very large house renovation. No fluff. No manifestation language. No hustle culture. Just real strategy for scaling with space, support, and long-term thinking.

The Context Most People Leave Out

Before we get into the five things, you need the context. Strategy without context is how people burn out. The last year was busy in ways that don’t show up on Instagram.

• A husband with an intense career
• Two young children in full-time school
• School holidays, sport, and life admin
• A major home renovation, not just cosmetic but structural 

A pool build. A pool house with a kitchen and ensuite. A full extension, new floors, new roof, new bedrooms, new bathrooms. At the same time, I went through one of the biggest periods of personal growth I’ve had in years. Long-held beliefs kept surfacing and asking to be questioned. Every time I caught myself saying: “I don’t do this because…” “I wouldn’t do that because…” I had to ask: Is that actually a truth, or is it a limiting belief? That question shaped everything. While the pace of life felt uncomfortably slow, the thinking got sharper. The second half of the year became the setup for what I’m building now.

The Four Words That Governed Everything

Going into this season, I chose three words:

• Space
• Seamless
• Simple

  Later, I added a fourth:

• Supported

  These weren’t vibes. They were operating principles. I wanted:

• Space in my schedule without compromising client results
• Seamless onboarding, delivery, marketing, and backend systems
• Simple offers and processes with no bloated tech stacks
• Real support, not just doing everything myself with better boundaries 

Those four words are the filter for everything you’re about to read.

The Trap I Had to See Clearly

Here’s the belief I had to dismantle before any growth could happen: “If I want to grow, I need to increase my capacity.” Not energetically. Not emotionally. Practically. For a long time, I equated:

• A lean team with low stress
• No team with freedom
• More people with more pressure 

To a point, that’s true. I don’t believe in bloated teams. I don’t believe in hiring for the sake of hiring. I never want my business to feel like the most stressful part of my life. But here’s what I finally saw. When the team is too lean, you become the bottleneck. And I have no interest in being the bottleneck. I want to be the breadwinner. That reframe unlocked everything.

The 5 Things I’m Doing 

1. Increasing Capacity Through Team, Not Hustle

This is the biggest shift. Instead of trying to “hold more” by stretching myself thinner, I’m building structural capacity. That has meant:

• A full team overhaul
• Hiring a new admin assistant
• Clear handbooks, SOPs, expectations, and systems
• Proper onboarding, not figuring it out as you goNext:

• Bringing on co-coaches inside the Mastermind 

This was another belief I had to challenge. I used to think, “If I add co-coaches, my clients get less of me.” Now I see the opposite. What if:

• Clients get faster responses
• More touchpoints
• More perspectives
• Better results sooner 

Capacity doesn’t have to dilute quality. When done properly, it elevates it. The goal is simple: Revenue that can grow without support dropping or delivery cracking.

2. Coaching, Mentorship, and Not Operating Alone

I re-joined a mastermind intentionally. Because when you’re in a well-run container:

• You don’t just learn from the coach
• You learn from the room
• You gain market insight, pattern recognition, and leverage 

When your personal capacity is lower, that collective momentum matters. You’re not operating as a committee of one. You’re not carrying every decision alone. You’re supported through all seasons, not just crisis ones. This year, I’m also staying open to targeted support:

• Podcast growth strategy
• Production upgrades
• Auditing and optimisation 

Support is not a weakness. It is a growth strategy.

3. Consistency Even When Life Is Stop-Start

Consistency is one of the most underrated revenue drivers in business. Not intensity. Not urgency. Consistency. Consistency does not mean showing up live all the time. This year, I’m asking:

• What needs to change so marketing stays consistent even when I’m not?
• How do sales systems keep running during school holidays?
• What does consistency look like in a life that is inherently stop-start? 

That has meant:

• Heavy batching
• Rinse-and-repeat processes
• Evergreen assets that support live launches, not replace them 

Evergreen is not the magic bullet people claim it is, but it does remove pressure when used properly. Webinars still convert. Sales systems still matter. Consistency compounds quietly.

4. Systems Built for Where I’m Going, Not Where I’ve Been

This was the year the cliché became real. What got you here will not get you there. Scrappy systems work up to a point. Then they break. Last year, everything cracked at once:

• Tech
• Client delivery
• Data
• Backend processes 

Fixing it was not quick, glamorous, or simple. Now, the systems are being built not for $200k, but for $500k and beyond. Not inching forward. Building properly. Sustainable growth does not come from doing more. It comes from things running without you touching every lever.

5. Eliminate, Automate, Delegate in That Order

Most people jump straight to delegation. That’s backwards. The real order is:

1. Eliminate what does not need to exist
2. Automate what can run without a human
3. Delegate only what truly requires a person 

Right now, I’m deep in the elimination phase:

• Offers that do not align are gone
• Marketing tasks that do not move the needle are gone
• Complexity for complexity’s sake is deleted 

Less noise. Less drag. More leverage.

The Bigger Picture

We are in a culture addicted to urgency. Long-term thinking is the real flex. Sometimes the smartest move looks slow. Sometimes it looks unexciting. Sometimes other people will not understand it. Hard decisions now create ease later. Easy decisions create hard lives. Hard decisions create easier ones. That is the season I’m in.

How This Applies to Your Business

If you want to double your revenue without burning out, ask yourself:

• Where am I the bottleneck?
• What would actually increase capacity structurally?
• Where do I need support instead of more discipline?
• What needs to be eliminated before anything else? 

You do not need more offers. You do not need more hours. You do not need to hustle harder. You need alignment, leverage, and systems that fit your life.

Your Next Step

If you are ready to build a scalable signature offer that makes 1:1 optional, request an invitation to Scalable Signature Society. If you are already established and scaling toward $250k to $500k with peace and profitability, the Peace + Profit Mastermind is where that work happens. You do not have to do this alone. And you do not have to do it the hard way.