The REAL truth behind how I became so good at Instagram Ads

One of the women in my mastermind said to me recently on a call - how did you become SO good at Instagram and Facebook Ads?

Because you see - we work with our clients A LOT on how to build their leads and sell their programs with the support of Meta Advertising for one simple reason: the majority of us want highly successful businesses…. In part-time hours.

And if you don’t have 60 - 80 hours per week to hustle in your business - something needs to give.

Facebook and Instagram Ads are one of the hardest working employees in my business - they work and continually optimise 365 days per year, 24/7 if I want them to and they convert.

They’re a literal game changer, to the point that whenever I see someone write that they’ve grown their business ‘all organically without ads’ all I can think of is ‘wow, that sounds slow and like hard work’ - because they’re like turning on a tap in your business for leads.

The truth is that at the time, I was consistently getting about 15 people into each cohort of my program. It reached a point when my intakes weren’t growing, and so I just knew inside that without a consistent flow of new leads into the business (more than what I was getting at the time) - my business would end up going backwards.

So I spent $10k USD on a DWY Facebook Ads Coach.

I share the full story in the episode (as well as some of the other things I’ve invested in over the course of my Facebook Ads journey) but the long and short of it is: I knew this was the logical next step, and that without it my business would stay stagnant and wither, and I invested in this before I’d reached a $100k annual revenue (but… it was the same year that I invested in this service that I did reached six figures - and have never really looked back). It took my cohorts to 40 - 45 (from that original 15).

This episode isn’t just about Facebook and Instagram Ads. In truth it’s about asking yourself where you really need to uplevel and where you might be preventing yourself from growing to the next stage in business.

Maybe your growth has stagnated.

Maybe your current audience is tapped out.

Maybe YOU are tapped out!

And if you have goals, it’s time to reverse engineer them and consider that if nothing changes, nothing changes.

It’s time for you to play a bigger game.

Tune in to listen to the full details. There's one question I've been asked more than anything else and it's this... Robyn, how do you get SO much done in such a short period of time? Because - I've never had the luxury of being able to get my business up and running in 40 - 60 hour weeks - it's ALL been between naptimes, a 9-5 or the school run - and... from my second year in business and ever since - we've had six figures + Well - this is it!  I've put together for you my entire weekly work schedule, my to-do list and everything I do in my business to help give you the tips, insights and strategies to help you thrive as a business owner in part-time hours. It's called 16 hour CEO and it's a value-packed PDF that takes you behind the scenes in my business. Want a copy? It's totally free and it's at launcheasylife.com/ceo

Meet your host, Robyn Birkin

I'm the go-to consultant for women who believe it's possible to earn more, while doing less.

My superpower? Helping women in business create, launch and grow strategic and sophisticated funnels and digital programs that allow them to reclaim their time and step away from the 1:1 income ceiling and burnout. 

1 million+
podcast downloads

1,500
students + growing

6 figures
in six hours per week

25+ years
experience + qualifications

When you’re ready, here’s how we can support you in your online business:

Ready to get well paid while living a well lived life with a signature program? Make sure you join the waitlist for the Peace and Profit Mastermind - a six month high touch program like no other. Click here to put your name down.

Enjoy this Episode? Subscribe!

If you enjoyed this episode, don't forget to hit the subscribe button (and if you want to show some extra love, please submit a rating and a review - podcast reviews are like the secret sauce that helps us continue to deliver first class results and reach more people).

You may also like

First 30 Days of Peace and Profit: What You’ll Achieve

We’re about to open applications for my most premium container, Peace and Profit and in this episode I wanted to speak to what it’s like inside the Mastermind and what you’ll achieve in the first 30 days with us – including what we have coming up for June (when the next cohort begins!) Click here

Read More

Hero Signature Offer for Part-Time Profit

Are you spinning your wheels trying to sell a Frankenstein collection of different offers—and none of them really seem to take off…. they’re kinda… mediocre and underwhelming and none of them are particularly profit-generating? This episode is your sign to simplify everything and go all-in on ONE signature offer. Listen to the full episode In

Read More

How to scale without selling all the time

✨ Ever feel like you’re constantly selling in your online business—but nothing’s actually converting? ✨ Wondering how to scale your signature program without burning out or pushing people away? ✨ Is selling feeling misaligned, but you know you need to master it to grow? Listen to the full episode If you’re a coach or service

Read More

How to sell an online course after a failed launch

The online education industry is expected to reach over $200 billion in 2025. Courses are selling more than ever, but you need to know how to sell an online course to see your desired results.  Selling an online course can be the most rewarding and beneficial step you take in your business. In fact, it

Read More

Sales page fixes: Irresistible sales pages have this in common

Wondering why your signature offer isn’t converting like it should? Do you secretly feel like your sales page might be the weak link? Or maybe you’ve written it, re-written it, and still feel like you’re missing something? Listen to the full episode In this episode, I’m breaking down the 4 non-negotiable elements every irresistible sales

Read More

Lead magnet landing page: design tips & examples

If you’re ready to create a high-converting lead magnet landing page, you’re in the right place! Lead magnets are a valuable free offer, often referred to as a freebie, that help you grow your email list. Email marketing has been deemed the most effective marketing channel, and lead magnets let you offer value to your

Read More