The Secret to Consistent 5 Figure Launches

If you’ve ever wondered why some online business owners seem to have one sold-out launch after another while others struggle to get more than a handful of sales, you’re in the right place. As the creator of six figure signature offers (and someone who’s helped countless coaches, creatives and experts find their stride with consistent, low-stress launches), I’m sharing the six secrets that actually drive repeatable five figure results. These are the strategies I use myself, the tactics my clients rely on, and the behind-the-scenes moves that top players rarely discuss in public. This isn’t about burning yourself out or reinventing the wheel every launch. It’s about simple, proven steps—some of which might surprise you—that will help you generate big numbers, even if you’re short on time. Ready to get off the launch rollercoaster and create reliable, repeatable revenue? Here’s exactly what you need to know.

Secret 1: Pre-Launch Persuasion

Think your launch starts the moment your cart opens? Think again. The real momentum, and ultimately your sales, is built weeks before your offer ever goes live. This is what I call pre-launch persuasion, and it’s the number one area I see overlooked by those chasing bigger results. Pre-launch isn’t just a buzzword. It’s your opportunity to:

Warm your audience to the problem you solve, and why solving it now actually matters.
Position yourself as the obvious solution.
Build emotional urgency and curiosity about what’s coming next.

Most people leave pre-launch until the last minute, throwing together a few teaser posts or a waitlist page and calling it done. But top performers know your pre-launch content needs just as much care and attention as your launch emails and sales page. By being strategic, dialling in your messaging, nurturing your audience, and layering in value and excitement, you’ll find your actual launch feels like a natural next step. Sales become almost inevitable. Curious how to craft a magnetic pre-launch? Check out this article on irresistible offers for tips on getting your audience genuinely excited before doors even open.

Secret 2: Presale Opportunities

Imagine walking into your live launch already knowing you’ve got sales locked in. That’s not luck. It’s the result of a strong presale game. Setting up presale opportunities could look like:

A hot waitlist that gets early access and exclusive bonuses.
Behind-the-scenes DMs or shoulder taps inviting the “right fit” people to buy before the public.
Quiet invitations to past clients or those who expressed interest but didn’t buy last time.

Not only does this boost your confidence and your numbers before your official launch, but it means you start your webinar, challenge or open cart with momentum. Plus, those not-yet buyers you personally invite are far more likely to say yes later, simply because you opened the door early. If you want a practical plan for creating buzz and early sales, read about our signature pre-launch strategy and see how you can implement these quiet but powerful steps in your next launch cycle.

Secret 3: Active Conversations With Your Audience

There’s a myth that the best launches are driven purely by slick ads or perfectly automated funnels. The truth is, active, human conversations are the secret sauce that separates high-converting launches from those that fizzle. If you want to sell out your offers, you need to:

Invite and welcome two-way communication through email replies, DMs, and live Q&As.
Initiate conversations with your warmest leads—don’t just wait for them to come to you.
Offer opportunities for interested people to hop on a call, ask questions, or clarify if your offer is right for them.

This isn’t about cold or sleazy DMs. It’s about genuinely connecting with your audience, supporting their decision-making process, and positioning yourself as a real person who cares about their results. When your audience feels seen and supported, they’re far more likely to say yes. If you’re not sure how to open up these channels, my post on engaging your audience for launch success is packed with practical ideas you can implement right away.

Secret 4: Consistency and Repetition

Here’s an uncomfortable truth. Most business owners give up on a launch, or even an entire offer, way too soon. Maybe you ran one webinar and it didn’t fill. Or you launched a new program and didn’t hit your goal, so you switched everything up for next time. I get it. The temptation to jump to something new is real. But consistency and repetition are the backbone of sustainable, scalable results. Here’s why:

Your audience often needs several exposures to your offer before they’re ready to buy. Some people will join after one launch, others will watch and wait for the next two or three.
Each launch teaches you something new. The more you repeat and refine, the faster your results improve and the less time you waste reinventing the wheel.
Launching the same offer regularly builds trust, authority and brand recognition. Your audience starts to associate you with that transformation.

I’ve seen clients go from barely-there launches to five-figure results simply by showing up more regularly, tweaking their messaging, and launching the same core offer again and again. For more on why rinse-and-repeat offers work and how to avoid content burnout, you might like this post on building a rinse and repeat launch system.

Secret 5: Low Lift Sales

Not every sale has to come from a big launch event. In fact, some of the easiest, fastest wins come from what I call low lift sales. This is where you:

Reconnect with past clients who already know, like and trust you.
Reach out to current clients who might benefit from your next level offer, mastermind or group program.
Follow up with discovery calls or conversations that didn’t convert the first time.

Don’t underestimate how many people are quietly waiting for the right invitation from you. Often, your warmest leads are just a thoughtful message away from saying yes. Plus, these sales tend to be easier to fulfil and support because the trust is already there. Want to systemise your low lift sales? See how to re-engage your list and client base for step-by-step scripts and ideas.

Secret 6: List Building and Lead Generation

If there’s one strategy that top earners never skip, it’s consistent list building and lead generation. You can have the best offer in the world, but if you’re always selling to the same small pool, you’ll eventually hit a wall. Here’s what the most successful online entrepreneurs know:

You need fresh, primed leads entering your list and pipeline every single quarter, not just during a launch.
The numbers matter. If you want a $50,000 launch and your offer is $2,500, you’ll likely need at least 1,000 new, engaged leads to hit your goals, assuming a 2% conversion rate.
Most people vastly underestimate how many new leads are needed to drive real sales, especially as your business grows.

Lead generation isn’t just about quantity. It’s about quality too. The most profitable launches are those where the audience is warmed up, engaged, and genuinely interested in what you do. If you know you need to get serious about growing your audience but keep putting it off, you’ll want to join our next live leads sprint inside Scalable Signature. It’s the hands-on, high-touch way to build your pipeline and your confidence without burning out.

The Maths Behind Your Next Launch Goal

Let’s break it down in simple terms. If you’re aiming for a $50,000 launch and your signature offer is $2,500, that means you need 20 sales. With a typical 2% conversion rate, you’ll need roughly 1,000 new leads for that launch. Yes, really. That’s why list building and audience growth can never be “set and forget” tasks. They’re ongoing, essential pieces of the puzzle. If you’re sitting there realising you’ve been relying on the same list for years, make today the day you start treating lead generation as the non-negotiable revenue activity it is. For step-by-step guidance and a massive injection of energy into your pipeline, explore the Scalable Signature program. It’s the 12-month group experience designed to help you create, launch and fill your own signature, scalable offer with confidence and ease.

Taking Action: Your Next Steps to Consistent Five Figure Launches

The real secret behind every big, consistent launch isn’t just in your ads, your social media, or your webinar script. It’s in how you set up your pre-launch, how you nurture your audience, the conversations you open, and your willingness to repeat and refine until you’re the obvious choice in your niche. Here’s what I recommend:

Review your pre-launch plan. Does it genuinely build urgency and anticipation?
Create a presale process. Even if it’s a simple waitlist or private invitations to key leads.
Open up more conversations. Reach out to your warmest audience and welcome their questions.
Commit to consistency. Launch the same offer multiple times before switching gears.
Leverage your low lift sales. Make reconnecting with past and current clients a regular habit.
Prioritise list building. Set tangible lead generation goals every quarter, and stick to them.

If you’re ready to finally dial in your launches and see real, repeatable results, come join us inside Scalable Signature. We’ll walk through all of these steps together, from offer creation to sold-out launches and beyond. Links Mentioned in This Post:

Irresistible offers
Signature pre-launch strategy
Engage your audience for launch success
Building a rinse and repeat launch system
Re-engage your list and client base
Scalable Signature Program