If your launches feel like a frantic sprint, a few posts, a webinar, a handful of emails, fingers crossed, and then you’re left wondering why the numbers don’t match the effort… It’s because you’re probably doing what most people do publicly, instead of what the people with consistent five and six figure launches do privately.
And yes, there’s a difference.
This episode of Six Figure Signature Offers was intentionally short, sharp, and strategic. Because the highest leverage launch moves rarely need more complexity. They need better priorities.
So today, we’re talking about six behind the scenes strategies A grade players use to make launches feel more predictable, more profitable, and far less draining. Even when they’re time strapped, juggling kids, clients, and a calendar that’s already full.
These are the moves that make five figure launches normal, and set the foundation for six.
Why “Work Harder” Isn’t the Answer
Most experts I work with don’t have an effort problem.
They’re already:
- Fully booked (or close to it)
- Selling mostly 1:1
- Showing up online when they can
- Trying to “launch” in between client delivery and life
The actual problem is that their launch strategy is built like a one off event, not a repeatable system.
And when your business model is held together with last minute content, rushed prelaunch, and random bursts of promotion, every launch becomes a question mark.
The goal isn’t more hustle.
The goal is a launch system that creates peace + profit, meaning it works with your life, not against it.
Let’s get into the six.
1) Prelaunch Persuasion: The Part Everyone Skips (and Then Regrets)
Here’s the truth. Your prelaunch matters more than your cart open.
Cart open is where people act.
Prelaunch is where people decide.
And most people treat prelaunch like a warm up they can wing in the final week.
Which is why cart open feels like shouting into the void.
Prelaunch persuasion is the strategic work of:
- making your audience crystal clear on the real problem
- helping them feel the urgency to solve it
- positioning your offer as the obvious next step
- getting them “sold” on your way of thinking before they even see the sales page
You want your audience not only to like you, but to understand, on a deep level:
- why their current approach isn’t working
- why staying stuck is costing them
- why it makes sense to fix this now
That’s the difference between:
- “Here’s my program, doors are open”
and - “I can’t unsee this. I need to be in”
When you do this repeatedly, it compounds:
- your message sharpens
- your authority deepens
- your conversions improve
- your launches start to feel more predictable
Prelaunch persuasion is how you build a movement, not just a marketing campaign.
2) Presale Opportunities: Going Into Launch With Runs on the Board
One of the biggest confidence shifts in launching is this.
When you go into your launch event already knowing people have bought, you show up differently.
You teach differently. You sell differently. You lead differently.
Presale can look like:
- a waitlist with real heat (not a dusty form link)
- behind the scenes “shoulder tap” invitations
- early access for warm leads
- private invites to purchase before doors officially open
And no. This “counts”.
It counts because:
- it validates the offer
- it creates momentum before you open cart
- it gives you signal on what’s resonating
- it reduces the mental load of launching
It also does something subtle but powerful. It puts your audience on notice.
When you send a presale invitation, people pay attention, even if they don’t buy right then. Ears prick. Curiosity spikes. Decisions start forming.
And those people often convert during cart open.
Presale is not a gimmick. It’s a leverage play.
3) Conversations: The Most Profitable “Launch Task” You’re Probably Avoiding
This one can be confronting, especially if you’ve been told that DMs are “sleazy”.
Cold, random, copy paste DMs? Absolutely not.
But warm conversations with warm people?
That’s what high performers are doing. Quietly. Consistently. Profitably.
In the episode, I share something many experienced business owners admit privately.
Because conversations do two things that content can’t always do fast:
- They build trust at speed
- They move people through the decision process
This can include:
- Instagram Story Q&As that invite replies
- nurture emails that encourage two way responses
- comment prompts that start dialogue
- and yes, initiating DM conversations with your warmest audience
If someone is considering mentorship, they’re often going to buy from the person who is:
- top of mind
- actively engaging
- helping them make a decision
People like to feel seen. They like to ask questions. They like clarity.
And when you’re willing to have those conversations, you’re not “being salesy”.
You’re leading.
If you want consistent five figure launches, open the two way channel, strategically and respectfully.
4) Consistency and Repetition: Stop Walking Halfway Up the Hill
This might be the most underrated launch strategy of all.
Because it’s not sexy.
But it works.
Consistency means:
- emailing regularly
- showing up on Instagram consistently
- building trust week after week
Repetition means:
- launching the same offer again and again
- iterating based on data
- improving one system instead of constantly inventing new ones
Most people:
- launch once
- don’t hit their goal
- panic
- change the offer, change the topic, change the webinar, change the strategy
- and then wonder why nothing improves
But if the problem was messaging, positioning, or structure, you didn’t fix it. You just carried it into the next thing.
Your audience also needs more time than you think.
They might need:
- 2 to 3 launches to fully decide
- multiple exposures to the same core message
- a longer runway to trust themselves enough to buy
If you launch infrequently, you’re constantly getting people halfway up the hill, and then walking them back down again.
The fastest path to predictable revenue is a rinse and repeat system you refine.
Less reinvention. More precision.
That’s how you earn more in fewer hours.
5) Low Lift Sales: The Easiest Money You’re Not Making
Low lift sales are sales that don’t require you to convince someone from scratch.
They’re the people who already:
- know you
- trust you
- have been in your world
- likely already believe in your approach
These include:
- past clients who are ready for the next step
- current clients who would benefit from an adjacent offer
- “non buyers” from a past launch who needed more time
- warm discovery conversations that didn’t convert at the time
So many business owners ignore these entirely, and then burn themselves out trying to generate brand new leads every time.
Yes, you need new leads (we’ll get to that), but you also need to stop leaving money on the table.
A simple practice that drives consistent sales is regularly inviting past and current clients into the next best fit offer.
Not pushy. Not awkward. Just clear and direct.
Because the reality is, people leave, then come back.
That’s normal.
Your job is to keep the door open, and make it easy for the right people to step through.
6) List Building: The Part That Makes Everything Else Work
This is the big one.
At some point in almost every business, you hit a ceiling. Your current pool of leads is no longer enough to hit your next revenue goal.
And most people wildly underestimate how many leads they actually need.
Let’s use the exact maths from the episode.
The $50K launch example
- Launch goal: $50,000
- Offer price: $2,500
- Sales needed: $50,000 ÷ $2,500 = 20 sales
Now assume a 2% conversion rate (very normal in many markets for cold to warm launch buyers).
- Leads needed for 20 sales at 2%: 20 ÷ 0.02 = 1,000 leads
1,000 new, primed leads into your launch pipeline each quarter.
Read that again.
Because this is where most people have their aha moment. They’re aiming for 20 sales, but they’re bringing in 80 new leads and hoping for the best.
And it gets more important when you realise:
- only 10 to 20% of your existing list might be paying attention in any given launch window
- attention is the currency of conversion
- list growth is a skill that never stops paying you back
If your 2026 goal is something like:
- four $50K launches per year equals $200K revenue
- with around 50% margins equals $100K pay
Then list building is not a nice to have.
It’s an urgent priority.
Not because you need more busywork, but because lead volume creates choice:
- choice in who you work with
- choice in what you sell
- choice in how often you launch
- choice in how you spend your time
And when you list build with ads plus authority led messaging, it becomes more hands off and formulaic than people expect.
It stops being one more thing and starts being your growth engine.
If You Want Predictable Launches, Here’s the Real Sequence
If you strip this episode down to the core, it’s this.
Big launches aren’t built in cart open week. They’re built in the weeks and months before.
The launch winners are doing six things consistently:
- Prelaunch persuasion that actually shifts beliefs
- Presale pathways that create momentum
- Conversations that move buyers through decisions
- Repetition and refinement instead of reinvention
- Low lift sales through past and current relationships
- Aggressive (but smart) list building for lead volume
And the reason this matters so much for time strapped experts is because when your system is dialled:
- you stop reinventing every launch
- you stop doing frantic last minute content
- you stop relying on hope marketing
- you start building a business that has both peace and profit baked in
Your Next Step
If you read this and thought, “This feels like it was written for me”, here’s what to do next.
If you want to build a scalable signature offer (and make 1:1 optional)
Scalable Signature Society is the 12 month program where you create and launch your six figure signature offer, with the frameworks, support, and strategy to build a one to many business, without needing more hours.
If you’re already at $5K plus months and want to scale to a Sweet Six Business
You may be a fit for the Peace + Profit Mastermind, the higher level room for established experts ready to build a breadwinning bedrock offer suite and scale to $250K to $500K with lean systems and big time freedom.
If you want to be guided through this in a way that’s strategic, direct, and low mental load, that’s the work.
Quick Reflection Questions (Save These)
Before your next launch, ask:
- What am I doing to persuade in prelaunch (not just “show up”)?
- Where can I create presale momentum?
- Who do I need to be in conversation with this week?
- Am I repeating and refining, or reinventing?
- What low lift sales have I ignored?
- Do I actually have a plan for the lead volume I need?
Because the truth is, consistent five figure launches aren’t reserved for people with more time.
They’re reserved for people with better systems.
And that’s the whole point.