Which first? Grow your audience or build your signature program?

When people reach out to me in the DM’s of Instagram, one of the biggest questions I’m asked (especially about Launch Easy Life and when the right time to join us) – it’s – I’m just starting out – should I continue to build my audience for a while longer? Or should I create my program?

And my opinion might not be what everyone else says but I’m generally in the camp of – you can start creating your program, wherever you are, and in today’s episode I’m telling you some major reasons why that’s the smartest approach.

You’ll learn:

  1. Why launching first is the smarter option
  2. Why not launching could be the reason your online course
  3. What happened when my audience skyrocketed to 10k email subscribers and 20k Instagram followers (and why this is a major reason why you’d want to launch now)
  4. How to detach yourself from whether or not people join your program
  5. My ‘magic’ email subscriber number (and why)

I know you’ll LOVE this episode and walk away with some major clarity on whether you should be focusing on growing your audience or building out your signature program. If you do love this episode – come and let me know over at @launcheasylife

Listen here.



Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Meet your host, Robyn Birkin

I'm the go-to consultant for women who believe it's possible to earn more, while doing less.

My superpower? Helping women in business create, launch and grow strategic and sophisticated funnels and digital programs that allow them to reclaim their time and step away from the 1:1 income ceiling and burnout. 

1 million+
podcast downloads

students + growing

6 figures
in six hours per week

25+ years
experience + qualifications

When you’re ready, here’s how we can support you in your online business:

  • Ready to get well paid while living a well lived life with a signature program as a health and wellness practitioner? Make sure you join the waitlist for the Well Conceived Mastermind - a six month high touch program like no other. Click here to put your name down.
  • We grew our email list by 1,500 subscribers in just 3 weeks! Want to know exactly how? Snag our FREE CASE STUDY. Click here for all the details on how you skyrocket your email list.
  • Want to know how to boost engagement *and* conversions through Instagram? - Grab our Likes to Leads Toolkit where we'll share with you the A to Z of how to turn your Instagram account into a 24/7 leads machine.  Click here to grab our our Likes to Leads Toolkit.
Well Conceived Business Podcast with Robyn Birkin

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