What Macy McNeely’s Million Dollar Week Teaches Us About Building a Business That Actually Works Macy McNeely from the Sales Girls didn’t go viral. She didn’t have a launch that caught fire on Instagram or a $297 offer that sold 5,000 places overnight. She just casually mentioned in her stories ...
What Kate Northrup’s $2 Million Launch Actually Looks Like Behind the Scenes There is a version of a million dollar launch that gets talked about a lot. It’s the overnight success story, the viral moment, the offer that catches fire and seems to sell itself. And then there is the ...
By now, you’ve probably seen the name Jessie Jean all over your Instagram feed. And if you’ve been scrolling past her story thinking “okay, big launch, got it,” I want to push back on that. Because Jessie Jean isn’t just a feel-good story. She is a masterclass in million dollar ...
Most business owners who end up with draining, boundary-pushing clients blame themselves. They wonder if they set expectations wrong, if their onboarding needs work, or if they just got unlucky. But often, the real answer is sitting right there in their content feed. Your Instagram, your emails, your sales pages ...
My life right now is genuinely chaotic. We’re mid-renovation, I run two businesses, I have two kids, and we recently got a Border Collie puppy who needs a job every waking minute. If you know anything about Border Collies, they’re working dogs wired to herd sheep from sunrise to sunset. ...
Something has shifted in the online business space, and if you’ve felt it in your launches, your conversions, or just in the general vibe of your audience, you’re not imagining it. I work behind the scenes of around 20 businesses at any given time, and what I’m seeing is a ...