My first online course launch sold four places. One person refunded. I gave one of the remaining spots away to a friend. So a failed course launch is where this story starts, and I want to be specific about how bad it was, because I think we skip over that ...
If your mid to high ticket offer isn’t converting the way you want, the answer usually isn’t a new funnel or a rebrand. It’s one of nine specific mistakes I see course creators, consultants and service providers make over and over, and I want to walk you through every single ...
Five things happened to me over the space of two months that all circled back to artificial intelligence, and I couldn’t stop thinking about what they meant for anyone marketing and selling their own offer. If you’re AI curious, or you’ve been wondering whether your next investment should be another ...
If you’ve been sitting on a signature offer idea for months, or you’ve got one live but it’s not converting the way you know it should, I want to invite you to something I’m bringing back for the first time in two years. It’s called Sold Out Signature, a four ...
If you want a genuine $100,000 quarter, you don’t need a bigger audience, a longer launch calendar or five new offers. You need one clear plan, executed properly, across the final four months of the year. Here are two very different ways to get there, both of which are variations ...
If you’re stuck under six figures, or stalled just above it, it’s tempting to blame your funnel, your offer or your Instagram strategy. Nine times out of ten, it’s not any of those. It’s one of eight mindset gremlins running quietly in the background of your business, and most of ...