Five things happened to me over the space of two months that all circled back to artificial intelligence, and I couldn’t stop thinking about what they meant for anyone marketing and selling their own offer. If you’re AI curious, or you’ve been wondering whether your next investment should be another ...
I get this question constantly from clients coming into Peace and Profit. They’ve built a following on LinkedIn, maybe started a Substack, and they’re wondering if that’s enough to attract high level clients, or whether they need to be somewhere else too. So let’s settle it. The Platform I’d Choose ...
What Macy McNeely’s Million Dollar Week Teaches Us About Building a Business That Actually Works Macy McNeely from the Sales Girls didn’t go viral. She didn’t have a launch that caught fire on Instagram or a $297 offer that sold 5,000 places overnight. She just casually mentioned in her stories ...
Something has shifted in the online business space, and if you’ve felt it in your launches, your conversions, or just in the general vibe of your audience, you’re not imagining it. I work behind the scenes of around 20 businesses at any given time, and what I’m seeing is a ...
I want to be upfront about something before you read this. Right now, with school holidays just finished and a brand new Border Collie puppy at home, I’m working well under 20 hours a week. And my business is still running. That’s not a flex, it’s the whole point of ...
Most people do a launch, close the doors, breathe a sigh of relief, and move on. Maybe they jot a few notes. Maybe they don’t. And then six months later they’re back in launch mode wondering why things don’t seem to be improving. The debrief is where launches actually get ...