On the 26th of February I posted on Instagram that I was done with generative AI. Done with the hype, done with the outputs, done with the noise. By the 4th of March I had migrated to Claude. This post is the honest account of what actually happened, what pushed ...

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There is a lot of Instagram advice floating around the internet right now. Some of it is helpful. A lot of it is keeping you busy, comfortable, and broke. In this post I want to share the Instagram strategy for service providers that I actually teach my clients inside the ...

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I’ve been in business long enough to have strong opinions about what actually causes success. And lately, a question keeps coming up in conversations with other business owners: does anyone actually know what works right now, or is everyone just throwing things at the wall? Here’s where I’ve landed. When ...

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Most people do a launch, close the doors, breathe a sigh of relief, and move on. Maybe they jot a few notes. Maybe they don’t. And then six months later they’re back in launch mode wondering why things don’t seem to be improving. The debrief is where launches actually get ...

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How to Kickstart Momentum in Your Business When You’re Feeling Unmagnetic Let’s be honest. There are seasons in business where you feel unstoppable. And then there are seasons where it feels like you’re speaking into a void. Engagement drops. A launch underperforms. Sales feel quiet. Your confidence takes a hit. ...

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Low Mental Load Business: 8 Shifts That Create More Peace and More Profit If you started your business for founder freedom, meaning Fridays off, Netflix when you are tired, and the ability to handle sick kids without your life falling apart, then this is your reminder: A peaceful business is ...

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